BERGHS
Communication Design 4
March, 2016

Coure design
curation
lecturer
WORKSHOP DESIGN
FACILITATION


This year I designed and ran Communication Design 4 course, at (according to Cannes Lions) the fourth time running best advertising school in the world, Berghs.

Communication Design is a two-year full-time education with a focus on visual communication and graphic design across both traditional and new media. The education prepares students for work as graphic designers or art directors in an editorial context, a design agencies, digital agencies or in a company where graphic design plays a key component. The education unites practical application with theoretical teaching to meet the challenges of contemporary design. A graphic designer must be a complete communicator, able to bring together strategic, critical and creative faculties. The focus of the course is on problem-solving and applying ideas within the graphic design area. A major emphasis is placed on typography as well as on other graphic tools that students develop to a professional level during their education.

About Berghs School of Communication

The international advertising industry’s Awards body Cannes Future Lions, voted Berghs the Best Advertising School in the World not once, but three times – in 2014, 2011 and 2010. 

A professional and creative powerhouse in Sweden since its founding in 1941, Berghs’ global reputation continues to grow powerfully. Berghs’ graduates occupy senior strategic and creative positions at the world’s most influential agencies. Spearheading some of the international advertising and communications industries most important developments, their groundbreaking work regularly earns worldwide acclaim and awards.

www.berghs.se

This full-time program is in Swedish. 


The Course


Together with a group of industry experts, we put together 4 weeks covering typografi, symbols and ikonografi, social good, PR and much more. Here are my guest lecturers and some examples of the work.


Experimental Typography with Christopher West (Lesson 1-3)

Studio Christopher West was founded in 2009 in Amsterdam

The clientele is mainly found in the cultural field: art, literature, critique, music, fashion, and architecture. Studio CW designs books, record sleeves, posters, websites, graphic identities, and logos, amongst other things.

The studio delivers strong concepts, typographic precision and graphic playfulness. Curiosity, innovation and experimentation combined with deep knowledge in design, art and popular history are essential for the studio's practise.


Do Good with Ramiro Oblitas (Lesson 4-6)

Parasol is a creative consultancy specializing in branding, design and intelligence. They build brand identities, develop online destinations, produce editorial content and compile bespoke intelligence reports for international clients who want to better understand and leverage their place in the world and engage with evermore discerning consumers.

Parasol was established in 2008 by Ramiro Oblitas and Saul Taylor. 

After spending 15 years building global brands and working with the best creative talent in the world, they made a decision; they only want to work with clients who have the same values as them – uncompromising quality, attention to detail and determination – no matter what their size. 

In fact, they prefer working with small-scale, big-hearted hopefuls like themselves.

Sofia Ekelund

Sofia Ekelund

Sofia Ekelund

Ville Oké

Ville Oké

Sandra Raninen

Sandra Raninen

Sandra Raninen

Sandra Raninen


Road to Rio with Tom Collins (Lesson 7-8)

Tom is British designer, who’s recently swapped London for Stockholm. 

He believes in simple ideas and beautiful craft, bringing diligence and attention to detail to every project.

For the past three years, Tom has been working at the branding and design agency Fivefootsix. As Design Director, his role was to lead, inspire and deliver.

He’s had the opportunity to work with international brands such as UNICEF, Lacoste and Syngenta. As well as combining two of his biggest passions—football and design—through a fruitful relationship with UEFA. 

In the past, he’s also had the pleasure to work with a varied and rich mix of clients from the Arts Council to Condé Nast and Royal Mail. Gaining recognition and winning accolades along the way. 

Elin Eriksson

Elin Eriksson

Sara Trangärd

WFF Iconography with Tom Collins (Lesson 9)

Daniel Engblom

Daniel Engblom


Design like you give a damn with myself, Daniel Mair and Clara Nordlander Wiberg
(Lesson 10–13)

Daniel is a creative consultant with 13+ years’ experience in the fields of concept development, creative direction, design and art. His aim is to consistently design and deliver meaningful experiences, both online and offline and he thrives in exploring new ways of communicating. Currently the Creative Director at Lupo as well as running his own practice and the multidisciplinary studio Mair / Wennel.

Clara is a social media manager and creative director. Alongside consultancy work for brands like Nickelodeon, MTV and SVT, she founded and runs Francis Floor Productions, a creative agency with the main object of producing original content for new digital platforms in order to create meaningful interactions between brands and their costumers. 

Elin Eriksson

Lena Suleiko Allansson + 

Lena Suleiko Allansson + 

Sandra Raninen

Sandra Raninen

Sandra Raninen

Marcus Lackmann


Best for Last with Christopher West & Kalle Mattson
(Lesson 14-15)

Kalle Mattsson is a visual craftsman, designer and illustrator.

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Photos


Are you looking to do a workshop and need a learning designer or facilitator? Are you seeking a project manager or event expert?

For more information, send me an email and I will tell you all about these events, or chat to you about yours!

/ Jenny Theolin