BERGHS SCHOOL OF COMMUNICATION
Berghs 75th Jubilee
In collaboration with The Cast (Thea Thyvi & Sophie Wesslau) – and Marcus Berggren, Katharina Sand och David Peiris (part of Studentbyrån behind ACT/REACT), we've opened a memory bank on Facebook and curated over 40 co-creators producing a YouTube playlist celebrating Berghs School of Communication's 75th anniversary.
A professional and creative powerhouse in Sweden since its founding in 1941, Berghs’ global reputation continues to grow powerfully. Berghs’ graduates occupy senior strategic and creative positions at the world’s most influential agencies. Spearheading some of the international advertising and communications industries most important developments, their groundbreaking work regularly earns worldwide acclaim and awards.
The international advertising industry’s Awards body Cannes Future Lions, voted Berghs the Best Advertising School in the World not once, not twice, but four times – in 2016, 2014, 2011 and 2010.
For Bergh's 75th anniversary, Berghs wanted to do something special, our brief was to create a 'communicative product'. We started the process with a series of workshops trying to define what that was. A book? A website? We ended up taking to the streets (well, email mostly), and contacted the wider Berghs community and network, and together with them, we co-created aYouTube playlist featuring them sharing their stories and memories from spending time at the school.
We also started a dedicated #Berghs75 Facebook group, which grew to a fantastic memory bank of stories, photos and memorabilia from alumni and ex-co-workers. If you're an alumni, co-worker or consider yourself a 'Berghsare', come join the fun on our dedicated Facebook page too!
Our part of this project has now ended, but Berghs have organised a big celebration week full of events. RSVP here!
Berghs75 – on Facebook
Berghs75 – on YouTube
Berghs75 – Selected films
Berghs75 – Jubilee Week
25 October 2016
27 October 2016
26 October 2016
28 October 2016
Are you looking to do a content-based or YouTube-related project? Interested in influencer marketing or film?
For more information, send me an email and I will tell you all about this project, or chat to you about yours!
/ Jenny Theolin