BIONIC – NEXT GENERATION SPORTS
FLAGSHIP LAUNCH
STOCKHOLM, 2015

PROJECT MANAGEMENT
DIRECT MARKETING
PR


What if one weekly 20-minute training session was enough to sustainably improve your fitness?

What's BIONIC?
Bionic is a revolutionary – and medically proven – training concept for you to get in shape fast and efficiently. The method is based on EMS (Electric Muscle Stimulation) under the professional guidance of a personal trainer. In every training session (just 20 mins!), you work out 90% of your muscles and activate the deeper muscle layers that conventional training methods do not reach. And this highly efficient method led by BIONIC personal trainers achieves visible results after just a few sessions.

Gearing up for the launch, I assisted the founder in all aspects of marketing and PR on limited budget. We put together a DM campaign, as well as copywriting, translations and press release writing.


We hired Jenny to work for us, and we were more than satisfied with the outcome! Jenny did much more than we ever agreed and expected from her, and she was really interested to make the whole story a success! We would hire Jenny anytime again and are very happy that we had the opportunity to work with her and profit from her experience.
— Doron Kreuter, Co-founder, BIONIC Sweden


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Read the Swedish article and interview here.

Read the Swedish article and interview here.

Review by Pischa Strindstedt

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Are you looking to launch a new business in Sweden and need some project management, PR and/or translation help? I also offer brand consultations and marketing ideas too.

For more information, send me an email and I will tell you all about this project, or chat to you about yours!

/ Jenny Theolin