Planning a little trip to Gothenburg June 13-15th.
Hope we can meet!


JUNE 13 - 15

I will have my camera with me to photograph som agency dogs (you can see the growing collection here) – and I will have my creativity with me for potential business meetings. 

Please jot your name down on this form, and I will come visit you!


OR you can just email me and we will schedule something.

Early June 14th I will be talking at Creative Mornings - hope to see everyone there! Invite coming soon...


Photo of me and Scandic's Charlie taken by photographer Daniel Alberto



A Catalyst for Change Exhibition @ H&M Foundation (Photos)

What a morning! Here are a few snaps from our installation day!

Client: H&M Foundation
Produced by Studio Theolin
Designed by Observatory
Print Production by Dreamquest



New Studio


Today the studio moved to Embassy House on Södermalm – YAY!

Apart from a comfortable private room, amenities include about 15 meeting rooms (small, big and lecture-size), a basketball court with showers and saunas, two green screen rooms, Yoga room, communal areas with kitchen and lounge and whole bunch of great people!

Embassy House is an entrepreneurial-focused community for business and network. Embassy is a startup Coworking space and members club. Our 100+ member companies currently occupy two great buildings in the heart of Stockholm.

 Studio Room

Studio Room

There are a whole bunch of cool companies sharing this space with me. The building even has a dedicated Gaming hub and also cater to VR, APPs and Digital platforms. This particular building, located at Medborgarplatsen is being torn down in juli – so pretty much anything goes for the next 6 months! 

Oh, and I have already spotted 4 dogs! Will organise some pooch shooting.

Below are a few snaps of moving in day!

 Studio Room

Studio Room

 Studio Room

Studio Room

 Studio Room

Studio Room

 Studio Room

Studio Room

 Studio Room

Studio Room

 Hallway Art

Hallway Art

 Green Screen Room 1

Green Screen Room 1

 Communal Spaces

Communal Spaces



 Hallway Art

Hallway Art

 Communal Spaces

Communal Spaces





Podcast Tips


I asked my friends for some Podcast tips! Here is the list, in no particular order... 



Serial is an investigative journalism podcast hosted by Sarah Koenig, narrating a nonfiction story over multiple episodes. The series was co-created and is co-produced by Koenig and Julie Snyder and developed by This American Life.

S Town

S-Town is an investigative journalism podcast hosted by Brian Reed and created by the producers of Serial and This American Life. All eight chapters were released on March 28, 2017.

Missing: Richard Simmons

On February 15, 2014, fitness guru Richard Simmons disappeared. He stopped teaching his regular exercise class at Slimmons, cut off his closest friends, and removed himself from the public eye after decades as one of the most accessible celebrities in the world. Nobody has heard from him - and no one knows why he left. Filmmaker Dan Taberski was a Slimmons regular and a friend of Richard’s. Missing Richard Simmons is Dan’s search for Richard - and the deeper he digs, the stranger it gets.

Dirty John

Debra Newell is a successful interior designer. She meets John Meehan, a handsome man who seems to check all the boxes: attentive, available, just back from a year in Iraq with Doctors Without Borders. But her family doesn’t like John, and they get entangled in an increasingly complex web of love, deception, forgiveness, denial, and ultimately, survival. Reported and hosted by Christopher Goffard from the L.A. Times.

Tribe of Mentors

Tribe of Mentors is a short-form podcast series from Tim Ferriss, one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. The show highlights short life advice from the best in the world. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running. He is also the author of four #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, and Tools of Titans.


Rättegångspodden fördjupar sig i uppmärksammade brott och sammanställer ljudupptagningarna från rättegångarna till ett dokumentärliknande upplägg.


Radiolab is a radio program produced by WNYC, a public radio station in New York City, and broadcast on public radio stations in the United States. The show is nationally syndicated and is available as a podcast.

Dan Carlin's Hardcore History

He's been called a lot of things, but no one says that Dan Carlin is boring. His two long-running podcasts are among the most popular in the world. Part storyteller, part analyst, Carlin has mastered the art of looking at subjects from multiple angles and dissecting and thinking about them in original ways. 

Winners & Loosers, Scott Galloway

In our weekly "Winners and Losers in a Digital Age" series hosted by L2 Founder Scott Galloway and released each Thursday, we recap the week's news and our take on who is thriving and who is diving in a digital age. The series was selected as a 2016 Webby Honoree in the Online Film & Video.

The Moth

The Moth Podcast features re-airs of all new episodes of The Moth Radio Hour, plus additional stories from our vast archive recorded over the past two decades. Episodes are released every Tuesday. 


Criminal launched January of 2014, and is based in Durham, North Carolina. New episodes come out twice a month, always on Fridays.

In 2015, we won a Third Coast International Audio Festival “Best Documentary” award for our story, 695-BGK, and were chosen as an iTunes “Best of 2015.” In 2016, we were featured in “Best of” lists in Wired, The Atlantic, USA Today, and Rolling Stone. We travel all around the country to interview people, and sometimes take the show on the road to tell stories live.

Beautiful Anonymous

Beautiful Stories From Anonymous People, aka Beautiful/Anonymous, is my podcast where I take random phone calls from anonymous strangers. It was featured on This American Life and people have been really digging it. Thank you to all who are supporting it so hard!

This American Life

This American Life is an American weekly hour-long radio program produced in collaboration with Chicago Public Media and hosted by Ira Glass.

Hidden brain

Using science and storytelling, Hidden Brain's host Shankar Vedantam reveals the unconscious patterns that drive human behavior, the biases that shape our ... human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.


Crimetown is a serial documentary podcast about the ways organized crime has shaped particular American cities, hosted by Marc Smerling and Zac Stuart-Pontier and produced by Gimlet Media.


Freakonomics Radio is an American public radio program which discusses socioeconomic issues for a general audience. The show is a spin-off of the 2005 book Freakonomics.


Invisibilia is a radio program and podcast currently produced and hosted by Alix Spiegel and Hanna Rosin for National Public Radio. Previous seasons were also hosted by Lulu Miller.

More or Less: Behind the Stats

Tim Harford and the More or Less team try to make sense of the statistics which surround us. 

Planet money

The economy, explained, with stories and surprises. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Now imagine that's actually a fun evening. That's what we're going for at Planet Money

My Dad Wrote a Porno

Imagine if your Dad wrote a dirty book. Most people would try to ignore it and pretend it had never happened - but not Jamie Morton. Instead, he's decided to read it to the world in this comedy podcast. With the help of his friends, James Cooper and BBC Radio 1's Alice Levine, Jamie will be reading a chapter a week and discovering more about his father than he ever bargained for.

Sword and Scale

Sword and Scale is a bi-weekly American podcast exploring nonfiction stories of true crime. It features a variety of narrated true crime stories intertwined with interviews with criminals, witnesses, victims, authors, 911 call audio, witness testimony, trial audio, interrogation tapes, music, and sound effects. The podcast was first released on January 1, 2014 by creator, host, Mike Boudet.


Maratonpodden är en podcast om uthållighetssporter som löpning, triathlon, cykling, längdskidåkning, simning med mera. Huvudsaken är att man håller på hyfsat länge när man utövar sporten ifråga. Programledare är journalisten och bloggaren Petra Månström.

En mörk historia - Arbogakvinnan

”Det är stora hål på mig”, säger en kvinna som ringt in till SOS Alarm. Hon vet inte vad som har hänt med henne. Naken har hon lyckats ta sig ner från sitt sovrum på övervåningen, sjunkit ihop i en fåtölj och fått tag på en telefon. Nu kämpar hon för att hålla sig vid medvetande. I sovrummet på övervåningen ligger kvinnans man - blodig och livlös.

Two Dope Queens

Phoebe Robinson and Jessica Williams are funny. They're black. They're BFFs. And they host a live comedy show in Brooklyn. Join the 2 Dope Queens, along with their favorite comedians, for stories about sex, romance, race, hair journeys, living in New York, and Billy Joel. Plus a whole bunch of other s**t.


A psychological thriller from Gimlet Media, starring Catherine Keener, Oscar Isaac, and David Schwimmer.They Walk Among Us.

North vs. South

A new podcast about but not about design. We have no idea how or what we are doing. We do have a jingle though. Joing the confusion. 

Unhappy Hour

From professional whiner and award-winning drunk Matt Bellassai comes Unhappy Hour, the podcast about everything we love to hate. Join Matt and his special guests as they vent about all things political, personal and cultural. Because nothing brings people together like good alcohol and good complaining.

The Design Jones

The Design Jones is a podcast featuring the very best of the UK creative industry. An opportunity for them to tell their stories, experiences and views.

Arrest all mimics

The creative innovation podcast. Arrest All Mimics is a visual arts show hosted by illustrator, author, art-director and Dot London Creative Agency of the Year Ben Tallon & supported by // & The Association Of Illustrators

We bring you the inside story from the most exciting people and projects across the creative industries.


Happy listening!

Disclaimer: All copy from Wiki and/or relevent podcast websites.


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2017 - a year of many highlights!


Design Sweden 60 YearsThrew a fantastic event to celebrate Design Sweden's 60th Birthday. Speakers included Jonas Pettersson, Unn Swanström, Hall of Femmes and Jakob Trollbäck

The Green Light ListA new initiative for fairer junior job environments. Collaborating with Rehab Agency, London.

ByråhundarDocumenting Sweden's Agency Dogs. Collaborating with Persikamy.

H&M Foundation Designing an exhibition for 2018 together with Obseervatory and Angelica Olai.

Arwidssons FoundationStarted co-producing a new conference for 2018.



MA Digital Management @ Hyper Island Wrapped up the taught part of the 2017 MA programme with projects in Business Transformation and Innovation, and started the 2018 class with projects in Design Thinking and Digital Technologies.

Collaborators and guests include: Ashkan Fardost, Fran Merino, Fjord, Stina Carlsson Reich, Doberman, Karin Lycke, Unicornsulting and Joe McLeod.

The Studio @ Hyper Island I also spent 2 months with Digital Media Creative designing and leading a course called The Studio together with a long list of collaborators and guests including Topp, IxDA, Seventy Agency, Lifesum, Söderhavet, Doberman and Prime. 

Learning Design @ Hyper Island3 months of working with the tailored team designing culture change and leadership workshops, and long-term programmes. Plus delivered a three-city roadtrip facilitating trend workshops for Episerver.

Communication Design 2 @ Berghs I ran a two month course called Communication Design 2. We ended the journey with an eclectic exhibition at the Design Gallery titled #TomorrowNightInSweden. Great collaborators and guests include: Expedition Mondial, Google, Topp, Visit Sweden and Dreamquest.

Graphic Design for Production Managers @ Berghs – Designed a week's course covering the role of design for production managers, and how to think like a designer.



Became Chairwoman of Design Sweden

Head of Digital Design Jury at Visuelt, Grafill

Judge of Kycklingstipendiet

Featured on some cool online places: Eye on Design and The Design Kids etc.

Spoke at my first ever Pecha Kucha.

giphy (6).gif

Looking forward: 2018...

The Studio will be delivering a new conference to Stockholm, an indoor exhibition to H&M employees, and hopefully a big Agency Dog Party!

Working with education, I will be continuing programming the Hyper Island MA, alongside designing courses: I will be delivering Communication Design 2 course for Berghs again, as well as The Studio for Hyper Island.

Plus ongoing learning design projects with Hyper Island Executive Education.

I am very happy to be judging the Episerver Web Awards and speaking at Creative Mornings in Gothenburg.

I am also looking for a new physical home, and will be scouting studio spaces. AND, I will be looking to scale the studio work, looking for more events and experiential projects. So get in touch!

Have a lovely Christmas, and hope  to see you all in the new year!

/Jenny Theolin

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