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Hyper Island MA Business Transformation Project

MA part-time Stockholm students + programme manager Jenny (me!)

MA part-time Stockholm students + programme manager Jenny (me!)

During the past few month industry leader Stina Carlsson Reich and I have been designing a 2 month part-time Business Transformation project for our Hyper Island MA students. As with all projects during the taught part of the MA Digital Management programme, it's split over two 3-day sessions. Here is a summary of our 6 days together.
 

About the Business Transformation Project – As digital technologies continue to disrupt every element of our lives, the effect that they have on the business world is massive. The birth and death rate of companies increases as old, established, slow corporations are ousted by young, agile startups.

In this highly-connected, culturally-fragmented, ever-changing world, what do businesses need to do to survive and thrive? What do modern businesses look like? What should they look like in the future?

In this project we explore the interplay between businesses, their customers and their markets, and focus on the changes that businesses need to make in order to create and sustain value for all stakeholders. We also learn how change is internalised and championed inside organisations, and strategies for overcoming the likely barriers that will arise.

Workshops

Workshops


Industry Leader


Stina Carlsson Reich

Stina Carlsson Reich

Stina Carlsson Reich, Head of Business Design & Partner @ Doberman

2017 is the year Stina Carlsson Reich can look back and celebrate 20 years working with business transformation. It’s all about doing what she loves - designing digital experiences which improve our everyday lives. 

Stina's passion for digital strategies started in Y2000 at Razorfish. Previously a Management Consultant in Strategy, resolving challenges at Ernst & Young and Cap Gemini with clients such as Telia and Ericsson.

Today as Head of Business Design & Partner at Experience Design Agency Doberman, some of the challenges include:

  • Enabling teachers and students to play Minecraft to learn – with Mojang/Microsoft.
  • Defining the future digital experiences for financial institutions - with SEB.
  • Helping 250.000 Scandinavians reach their health and fitness goals – with SATS.
  • Empowering children and their donors around the world – with SOS Children villages.
  • Creating the future of insurances in a digital world - with Folksam.
  • Transforming gaming experiences – with Betsson and ATG.
Workshop / Student Notes

Workshop / Student Notes


Guest speakers & facilitators


Martin Randler

Martin Randler

Martin Randler, Chief Digital Officer, Folksam

With experiences from TUI and Folksam, Martin shared his learnings on how to create lasting change, and what enables true transformation in the digital era. The students also recieved a challenging group brief.

Lisa Lindström

Lisa Lindström

Lisa Lindström, CEO, Doberman

Lisa Lindström is the CEO of Experience Design Firm Doberman with offices in Stockholm and New York and have been appointed Sweden's Service Innovator of the year and listed as one of the top 10 female leaders in Sweden. Lisa has been Senior Strategic Advisor for many of Doberman’s largest international clients through the years.

Lisa is chairman of the board of SVID, the Swedish Industrial Design Foundation and Utbildningsradion (UR).

Beyond this, Lisa is a popular speaker and workshop leader on strategic design and customer experience within organisational transformation and leadership.

Lisa Lindström

Lisa Lindström

Lisa's session included how to lead true transformation in our Customer Experience society; Inspiration what leadership skills will be required in leading digital transformation the next 10 years, from the first line to the boardroom. How does prototyping, purpose and user centricity affect leadership and culture? And much more.

Lydia Winters

Lydia Winters

Lydia Winters, Head of Brand, Mojang

Lydia's session outlined the experience in building the Minecraft experience first at Mojang and then at Mojang/MS.

Her talk included:

  • Her key learnings in this journey. 
  • Thoughts on growing the Minecraft experience and business from game to education to a movie.
  • Key learnings coming from a small very agile company into the world of Microsoft, focus on the strengths it has given, but also share key hurdles and how you overcome them.
  • Pros and cons in 'small agile close to community' vs 'larger‘.
  • Thoughts on leadership and culture as key driver in delivering exceptional experiences.
  • Transformation based on staying close to users /players/community.
  • Understanding expansion in value chain and the potential of brands.
  • Perspectives on transformation in buy-outs.
  • Leading one of the world's strongest brands.
  • And more!
Malcolm Larri

Malcolm Larri

Malcolm Larri, Owner at Brave Personal Development / Head of Operations Coordinatum

Malcolm is a Master Practitioner of NLP and has been coaching people since 1997. He is also Head of Operations for an event management company conducting B2B events across Europe.

In his session, Managing Change & The Art of Pitching, Malcolm outlined the 3 fundamental elements of managing change and provided insights and skills on how pitch in the most influential way to get buy in on change, and lead people through the change process.

Change Management models are just a vehicle. If the model doesn't fit, change it!

Change Management models are just a vehicle. If the model doesn't fit, change it!

People are faced with an enormous amount of change in their lives and almost zero training on how to deal with it! In my work as a personal and professional coach I now spend most of my time with clients helping them to manage change and influence others in the change process.
— Malcolm Larri
Malcolm Larri's workshop

Malcolm Larri's workshop

Student notes

Student notes

Martin Deinoff

Martin Deinoff

Martin Deinoff, CEO ITCH

Itch is a new lab and studio in Sweden and Norway. They work closely with clients, innovating business models, products, services and communication. From trend analysis and user insights to prototypes and detailed visualisation. 

Martin is a strong believer in the mantra “actions speak louder than words”. His straightforward approach to bold innovation is firmly rooted in creating real customer value and powerful business models. As the CEO of itch, Martin draws from decades of experience as co-founder and SVP of the digital agency Creuna.

Session
Today, most business models are under pressure. Production, distribution, partnerships, revenue streams, customer relationships and even core offerings are being challenged by digitally enhanced alternatives. Martin’s session covers Innovating Business Models, and some inspirational real life examples.

Lars Millberg

Lars Millberg

Lars Millberg, Head of Digital Banking at SEB

Session – Leadership in transformation - from thought to execution
Lars shares his thoughts on keys in creating a common vision and strategy for digital transformation, and then executing on it. He also shares insights on upcoming digital transformation of the banking industry.

Karolina Roslund

Karolina Roslund

Karolina Roslund, Owner Transformind AB

Session – Leadership in the age of data and AI

Interacting and developing with our customers in all parts of our organizations increase the automatization and usage of data exponentially. Tools and techniques for implementation and we will discuss the possibilities and challenges as a leader. 

Elisabet Stahlenius

Elisabet Stahlenius

Elisabet Stahlenius, Ex-Communication Director for SOS Childrens Villages

Communication Director, Marketing Director and leader with a broad experience. Skilled in leading, change management and development. Experienced from leading and participating in management teams, and reporting to board.

Session – Leading digital transformation in Non Profit Organisations
With experience as Communication Director for SOS Childrens Villages Elisabet shares her experience from driving digital transformation in a NPO.

Olle Svensson

Olle Svensson

Olle Svensson, Partner @Co:LabX, Speaker

Session 
Mistakes and prototyping as part of Business Transformation. About mistakes, our culture of optimization and an alternative way

Trying to plan our way ahead in a world we really don’t understand might not be the best approach. Instead, encouraging exploration and mistakes might be important aspects leading us forward. According to Olle Svensson - of Co:LabX - this is most certainly the case. He takes a pragmatic look behind mistakes, our belief in knowledge and our present day optimization culture and how’s not necessarily leading us in the right way. With relatively small means we can lay a better foundation for what’s needed in order for organizations to operate in an increasingly volatile and uncertain context, and how facilitating a curious, innovative and accepting climate isn’t out of reach.


Presentations and the return of Folksam


Five presentations, and joined by:

Martin Randler, Chief Digital Officer, Folksam
Per Ardehed, Head of Sales & Service, Folksam
Henrik Johansson, Business Analyst, Folksam
Anna Lyrmark, Product Owner, Folksam
Anna Hagensgård, Hyper Island, representing the brief persona
...

Student Presentations

Student Presentations

Student Presentations

Student Presentations

The judges deliberating

The judges deliberating

The judges feeding back

The judges feeding back

The Judges, Stina – and the winning team

The Judges, Stina – and the winning team


For inspiration, check out the Hyper Island Toolbox.
For more information about this programme, visit HyperIsland.com

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The Green Light list


Wow. I am still a bit taken aback from all the interactions around this. 

I am soaking it all in, and will develop a plan to curate this list/s.

I am working out what the legal obstacles are and the rules and regulations around this; both in Sweden and the UK. And those of you based else where, I will not forget about you! Just need to start somewhere.

I am thinking this project will evolve into more than one list, as there are huge differences between internships as part of university and college programmes – and graduates looking for the foot in the door. Bear with me, I will untangle everything.

You can find the Facebook post here, and the Linked In one here, if you want to add to the conversation.

In the meantime, here are some of your comments (and links) from Facebook and Linked In. There are over a thousand likes, hundreds of comments, some debate and very interesting perspectives – THANK YOU!


Agree, don’t add to the negativity. Promote the good eggs
— Nick Clement | Product/Experience Designer & Creative Director (Freelance)
It is interesting how some agencies dare to talk diversity (however that is defined) at the same time as they’re making young people work for free.
— Tor Löwkrantz Waxin | Program Director, Berghs School of Communications
If a company can’t pay for services, no matter at what level, the company shouldn’t be in business of making business. Creatives are especially devalued when it comes to compensation but what general public misses to understand is that not paying interns or entry level skillset - actually lowers the bar on payrate for everyone else. Why pay when one can get it for free? Great idea with the Green List. I suggest to expand it not only to creative agencies but to all companies alike. Casumo is one employer that cares highly about development of junior creative talent and is constantly creating opportunities as such. It would be nice to know what other companies out there care about development of employees overall.
— Jelena Jansson-Vukosav | Marketing Manager at Keyflow
Stick us on the list Jenny! Baxter and Bailey will be starting an internship programme in the next few weeks (see blog for details) and pay, naturally. Why would anyone not pay? Scoundrels!
— Matt Baxter | Creative Director, Baxter and Bailey
At RODD. We offer a paid 3-6 month internship for ID/service/UX Designers every year.
— Ben Davies | Managing Director, RODD
No work should ever be free - if it has value then htat value has to be returned
— David McInnes | Ceative Director, Blank
SYPartners has an associate program for both strategists and designers and both are quite well paid for entry level, both in terms of support, 💰 and overall conditions.
— Mathias Jakobsen | Creator of Think Clearly
I agree- but it’s not just creative agencies, it’s in every sector- I used to work in the arts where it’s the norm to rely on volunteers and people of all ages working for no pay. Perhaps that’s understandable given the paucity of funding available to many arts organisations, but what always disappoints me are the amount of big businesses that offer unpaid internships- companies that could well afford to pay for young talent, but choose not to. I have always had a policy of paying people who come to work with my teams - whatever my budgets were.
— Katie Dulake | Head of Brand & Marketing at TSB Bank
We pay interns the London Living Wage. Couldn’t sleep at night if we didn’t.
— Alex Myers | CEO, Manifest Group
My daughter Rosa Peacock is starting NAFF, No Art For Free , a movement to try and change the culture of creatives being used with no reward. It also encompasses using creative professionals to submit free work because it is ‘good exposure’. Maybe she can involve you and have your input once it’s got going. It’s being started because we’re sick of it too.
— Emily Jane Peacock | Artist
The Young Creative council has set up The Placement Poverty Pledge recently to help combat this exploitation... A ot of the big agencies have signed up which is great: http://youngcreativecouncil.com/placement-poverty-pledge/
— Fiona Clark |  Creative Talent manager at AK Creative


Great point - I have been writing a series of blogs about this but also generally on how accessible is design - https://www.linkedin.com/pulse/would-you-pay-9000-get-design-pritesh-bhatt

What you are saying above is great and I will comment on places that give the green light on opportunities.
— Pritech Bhatt | Associate Director / Design Recruiter at Zebra People


Great shout Jen!! That’s a fantastic way of working towards a positive solution and I’d be happy to help if you need it. 👍🏾
— Paul Gosling | Commercial Director at Bugler Smith
About time someone put paid to “emperors new clothes” in dealing with this awful behaviour by all types of business. Most of these businesses should know better . HR leadership teams should be named and shamed as this is the only way to end this exploitative behaviour for good. There are some great graduate schemes in operation which offer fair and equitable remuneration and they should be championed for the good work they do.
— Gary Stevens | Print Production Specialist
Refreshing to see a voice standing up for students and graduates. At the internship guide (www.theinternshipguide.com), we stand for the same cause by curating only internships from companies and agencies on the outlook for talented graduates, disregarding of nationality, gender and race.
Any agencies you find standing up for the same cause feel free to point them to advertise internships on our site- it’s free.
— Josefin Jaengkittichai | Senior Management Consultant - Digital Transformation

You can find the Facebook post here, and the Linked In one here.

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Sweden Tour | Episerver kunddagar 2017

Jag och min Hyper Island kollega Sophie Wesslau kommer vistas på Episervers kunddagar i april och maj– heja!

Om ni är kund hos Episerver kanske vi ses?


26e April – Episerver Kunddag Stockholm 

När och var?
Startdatum: 09:00, 2017-04-26
Slutdatum: 16:30, 2017-04-26
Plats: Clarion Hotel Sign
Adress: Östra Järnvägsgatan 35
Stad: Stockholm

27e April – Episerver Kunddag Malmö

När och var?
Startdatum: 09:00, 2017-04-27
Slutdatum: 16:00, 2017-04-27
Plats: Scandic Triangeln
Adress: Triangeln 2
Stad: Malmö

28e April Episerver Kunddag Göteborg

När och var?
Startdatum: 09:00, 2017-05-10
Slutdatum: 16:00, 2017-05-10
Plats: Scandic Rubinen
Adress: Kungsportsavenyen 24
Stad: Göteborg


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#TomorrowNightInSweden – an exhibition exploring the future of design. PV on March 20th.

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As you may know, the past two months I have been designing and delivering a course at Berghs School of Communication. You can read more about the full line-up of that here.

Our final project, however, is something else! The 23 students have undertaken a mammoth challenge to concept, create and produce their own exhibition – all within three weeks. 

Through lectures, coaching and guidance from myself, Visit Sweden, Dreamquest, Stefan Nilsson, Emil Löwnander and Deborah Durr, they are in their final week of preperation!


Welcome to the Private View of #TomorrowNightInSweden on March 20th.


More information about the partners and sponsors

About the Communication Design programme
Communication Design is a two-year full-time education with a focus on visual communication and graphic design across both traditional and new media. The education prepares students for work as graphic designers or art directors in an editorial context, a design agencies, digital agencies or in a company where graphic design plays a key component. The education unites practical application with theoretical teaching to meet the challenges of contemporary design. A graphic designer must be a complete communicator, able to bring together strategic, critical and creative faculties. The focus of the course is on problem-solving and applying ideas within the graphic design area. A major emphasis is placed on typography as well as on other graphic tools that students develop to a professional level during their education.

About Berghs
Berghs School of Communication offers strategic and creative educational programs within marketing communications at several levels and formats. We offer Professional Programs for full-time studies, more than 80 courses, tailor-made solutions for corporate clients and Berghs Certificate, an online education program with a Creative or a Strategic focus. Every year about 3000 people study at Berghs in one type of program or another, either in Sweden or abroad. Berghs is a five time winner of the Cannes Future Lions School of The Year.



About the Swedish National Design Strategy Programme
The purpose of the Visit Sweden programme is to support design tourism and increase architecture, design, fashion and product/furniture exports. The project group. including Business Sweden, Svensk Form, Association of Swedish Fashion Brands, Sveriges Arkitekter, Trä- och Möbelföretagen and the Swedish Institute, are currently building a collaborative communication platform. It is a huge effort, with Industry, individual experts and organisations all involved in the project. And we are humbled to have taken part in this research as a foundation for this exhibition. 

It all started with the Swedish government investing 28 million SEK on a communication plan for 'swedish design'. Exciting stuff! The actual project started in May with delegates from the architecture, fashion, design and furniture industries. The focus has been on market analysis, target audiences, trends and competition; and as Q1 is just around the corner, work is now being made on the concept development.

About Visit Sweden
Sweden's Official Tourism Board.

About Design Sweden
Design Sweden is an organisation set up with the sole purpose to support, nurture and enable designers living and working in Sweden and those operating abroad. Founded in 1957, we act as one voice – driving and engaging in the discussions surrounding design on an industry level and, wider, in the public sphere.

About Designgalleriet
Designgalleriet is Stockholm’s most vibrant design arena. A mixture of new and interesting design in the form of crafts, handicraft, industrial design, fashion, product design, graphic form etcetera is displayed frequently at the gallery. We showcase established designers such as Claesson Koivisto Rune, Monica Förster, Bea Szenfeld, Note Design Studio, Form us with love, Emma Olbers and Fuldesign. But even unestablished, young designer are showcased here. Among the designers there are also international names from Japan, Netherlands, Estonia, Poland, Island, Norway etcetera. Designgalleriet is a non-profit organisation founded by Stefan Nilsson.

About Studio Theolin
Design specialists in the visual arts, music and culture. Exhibition designers.

About Produktionshuset Dreamquest
Produktionshuset Dreamquest is a full service production agency that offers clients solutions in trade fairs, events, shop interiors and campaign production. From concept and design to production, installation and logistics. We have more than 15 years experience of working in the Nordic retail market, servicing international brands and agencies with a wide range of projects.

About Canon
Canon is one of the world’s most well-recognised and loved brands. Dedicated to helping people reimagine what is possible through imaging. We are a global provider of digital imaging technologies for people, businesses and industry. Canon supports a huge number of print service providers of all shapes and sizes, all over the world.

Our business is built on a specific philosophy – that what is good for society is also good for business. That philosophy is: Kyosei – living and working together for the common good. This deeply held belief is at the heart of everything we do.

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Calling all Heartists!

www.heartforhearts,com

www.heartforhearts,com

Launching a new curatorial project, Internet of Hearts, alongside Simon Farninger, Ida Felicia Jonsson and Anna Salonen.

We want to curate the biggest curation of hearts in the world to create awareness around organ donation and in aid of MOD – and we want you to be a part of it.

Why we are doing this, and how easy it is to be a part of? Super simple. Please read below, or go to our website: 

www.internetofhearts.com


Background

829 people are currently waiting for an organ transplant in Sweden.
Few people know how easy it is to actually sign up to be an organ donor.

In fact, last year there were only 185 donors – which is still a record!
We don't think that's good enough.

Organisations like MOD need our support to raise awareness to encourage more people to sign up.


Screen Shot 2017-03-13 at 19.32.17.png

How can you help?

Create an art piece inspired by the most iconic pictogram in the world, the heart – and donate it to this exhibition.

Your heart pieces will form the biggest curation of hearts in the world, and a limited edition will be sold to raise funds for MOD

You will be part of our global heartbeat and help us create awareness and raise funds in aid of life. And if you take it one step further, and actually sign up to be an organ donor, that gesture can save up to 8 lives! Imagine that.

(For Swedes, that can be done here.) 



How do I donate my heart piece?

Easy.
By sharing it on Instagram* with the hashtag #InternetofHearts – and tag @internetofhearts in your post.

It can be in any media, and everybody is welcome to take part.

Deadline: April 30th.

*If your Instagram account is private, please email us your heart piece, and we may then share it on our account alongside other reposts. You can email us your heart here.

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