Studio Theolin
A design studio specialising in events and experiences promoting human interaction and serendipitous moments.


2015 Newsletter

Success is impossible – Dan Bull for The Fiasco Manifesto

New year, new times

2015 has been a very big year. Continuing the relocation from London to Stockholm with making new friends, collaborators and clients on the way; it's been a busy one! Here are some of the highlights:

2015 saw me promising myself (and the online world through Design Week) that I would do things differently. And my move to a new country did not disappoint. 

I started working with Hyper Island; from guest lecturing and being an industry leader, to becoming Programme Manager running the MA Digital Media Management part-time course in London alongside a big list of amazing industry collaborators.

A group of us started the Creative Breakfast Club in Stockholm. I also became a Curator of @Sweden tweeting on behalf of the country. And speaking of Swedishness, I currently feature in the brand new CITIx60 Guides – Stockholm alongside 59 other creatives. And became a board member of Design Sweden.

Together with Francis FloorRider and Brand New Communication, I planned and organised the launch of #GlugStockholm, the first in a series of engaging, energetic and inspiring evening events of talks at Obaren, central Stockholm. We kicked off with the theme of ‘A Swedish Production‘ and speakers included North KingdomKurppa Hosk and Camp DavidDoeBlombergGottberg and United Screens.

In the spring I started my partnership with with Berghs School of Communication, on their Communication Design Programme delivering a live 'design meets PR' brief together with Grafik Magazine. I also facilitated the Bergh's Advisory Board meeting a couple months ago. Topic? Creative Process. 

During the rest of the spring, I helped launch Bionic Gyms, ran a module called 'Running a Digital Business' for Hyper Island, wrote about how to set up a design business in Design Week, and curated an online exhibition called The Fiasco Manifesto.

The summer brought me much delight. Especially consulting for Wateraid UK and HSBC for their outdoor exhibition Water Stories. And continuing the work on the UK travelling photography exhibition If Not Now

During the autumn, I was also invited to talk at the She Says Stockholm launch alongside Guldvågen, Christina Knight, Lisa Rytter and Sofia Svantesson.

Finally, we won an award! Comic Sans for Cancer won Silver in Design Communication and became a finalist in Public Good at the Best Awards.

So what will 2016 bring? 


I have taken the first step in making the transition to Sweden more functional, practical and current.

After 3 years of running Soapbox & Sons Ltd, I have now re-positioned and set up Studio Theolin as a Swedish consultancy. New near, new times!


A couple of months ago I joined The Swedish Association of Designers as a board member. Since then, we've renamed the organisation to Design Sweden, formed a rebrand project team including Parasol Projects and Letters from Sweden, and are well under way.


Alongside collaborator Emma Homent from Creative Advice Network, and award-winning photographer Dylan Collard, we bring you Ages of Us, a very exciting new exhibition opening in London next year.

More on this soon!


My monthly trips to London to run the Hyper Island MA Digital Media Management programme will continue until June.

And in May I'll be leading the 'Running a Digital Business' module for the Hyper Island Digital Creative Media programme in Stockholm.


In February I will be running the Communication Design 4 course as part of the Communication Design Program at Berghs School of Communications. I am really looking forward to future collaborations with the fourth time running Cannes Lion Best Advertising School in the world. 

And much much more...

Are you an established brand in need of transformation?
A start-up needing help to get off the ground?
An agency or an independent creative looking to re-position?

It all starts with a fika.

Jenny TheolinComment