Studio Theolin
A design studio specialising in events and experiences promoting human interaction and serendipitous moments.


London –> Stockholm

It's been a year since my move from London.

Here's a round up of what's been happening since July 2014:


Organised and co-curated an event called Food Stories: West, London for InTransit Festival of Arts. You can read the full case study here.

On July 21st, my graphic design class graduated from Shillington College. Here's a nice article on It's Nice That about the course I taught over the duration of a year. 24 students, 2 evenings a week.


Comic Sans for Cancer Poster Exhibition launch happened in London. See mini-doc below. This exhibition included 200 exhibited posters from 500 submissions. Needless to say, it received a lot of coverage. Best bits can be found on The New Statesman, The Independent, Creative Review, Quartz and Mashable.

I held a Keynote speech at The Ebola Awareness Poster Competition Awards Ceremony at Limkokwing University, London whilst I was over for the Comic Sans install.

Grafik asked me about my favourite letterform.


Alongside Dave Brown, I judged a Print Poetry Twitter Competition created by Bunch Design and Cerovski Printing. Check it out on Collate and Grafik.


'Bollo at Berns' Photography Exhibition launched in Stockholm, you can read all about it here. Or in this interview with Totally Stockholm.

The exhibition also featured on CAP & Design and LYX.


The collaboration I'd been working on for the past 6 months finally launched in London. So, another quick trip to London to install and attend the private view was in order. Have a read all about #Bagsie!

Both Design Week and Digital Arts wrote about it.

After working with Stockholm-based Christophe Dolhem, his 'Travelling in Black & White' Photography Exhibition launched in London.

Physical presence is no matter, when we have Skype. I was invited to do a Guest Lecture on ‘Creative Start-ups’ with Hyper Island's MA Digital Media Management students in Manchester.


Marc Wilson, who later won my official ’client of the year’ award approached me to do his exhibition website, PR and marketing for his The Last Stand Book Launch & Exhibition in London.

It featured on VICE, GrafikMail Online – and there is even a film about it on The Weather Channel.

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January – February

Another Guest (Skype) lecture; this time at Volda University College on 'commercial art direction' for their Creative Commercial Photography BA class.

In January, I wrote a voxpop for Design Week on what I would do differently this year.  

I also joined Hyper Island as industry Leader for the Digital Media Creatives (DMC16) 'Branding and Communications' module. 6 weeks, 1 client, 44 students.

Moving to a new city can be professionally tough. Especially if you’re moving from a super buzzing mega-city (London) to one which is very creative, but not as socially active (Stockholm). Therefore I created the Stockholm Creative Breakfast Club.

We have a website and everything! Design Week wrote about it recently too.


March started with a BANG. I became curator of @Sweden. The project Curators of Sweden is an initiative of the Swedish institute and VisitSweden, both part of NSU, the National Board for the promotion of Sweden. You can see my profile and twitter feed on their website.

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Later in the month, I launched Glug Stockholm.

Together with Francis FloorRider and Brand New Communication, I planned and organised the launch of #GlugStockholm, the first in a series of engaging, energetic and inspiring evening events of talks and pop-up shops in a friendly after work atmosphere at Obaren, central Stockholm.

We kicked off with the theme of ‘A Swedish Production‘ and speakers included North KingdomKurppa Hosk and Camp David, plus DoeBlombergGottberg and United Screens – What a line-up!


Recruited by the course organiser, Sophia Wood, I joined Berghs School of Communication as part-time Lecturer for Communication Design 4.

During the course of a week I briefed a live project brief alongside Grafik Magazine to 25 design students. Grafik then published their favourite results.

Have a look at the article here

I also landed a new client, a unique gym concept to launch in Stockholm – Bionic. 

Gearing up for the launch, I assisted the founder in all aspects of marketing and PR on limited budget. We put together a DM campaign, as well as copywritingtranslations and Swedish press release writing.

The gym has been reviewed by blogged Pischa Strindstedt and is also featured on Sport & Hälsa.

I said good bye to Soapbox & Sons and hello to Studio Theolin (this website). I could write an entire blog post about this, but I will save it for later.

New times, new country, new positioning. It was time for a refresh.

I also got to do another Design Week voxpop, this time on 'How to set up a design business – advice from those who’ve done it'

May – June

Once again, I joined Hyper Island as industry Leader for the Digital Media Creatives (DMC16). This time for the 'Running a Digital Business' module. During these 6 weeks I oversaw 12 clients, 44 students and facilitated guest lectures and workshops.

During my re-positioning from Soapbox to Studio Theolin, I got really tired to reading agency manifestos.

I believe that to deliver your best work, you must work with the best people. This manifesto is a project Johnny Cullen and I put together with some of our favourite collaborators. Have a look at The Fiasco Manifesto. And if you want to hear what the media said, it featured on Design Taxi and Ultralinx.

Another unusual consultancy job I did, was to help Seventy Agency create their brand new Digital Department by creating roles and writing their recruitment ads, and as a result, I have created a job board.

GIROT (formerly known as Giro Di T-bana) is a social cycle ride from Ropsten, past all end stations of the Stockholm Metro, all the way around to Skarpnäck.

The ride started in 2013 when 8 cyclists on a warm summers day wanted to see what it would be like to cycle around the end stations. In 2014 the group grew to 20, and this year they were over 40!

Now they have a brand identity.

In June, the UK photography exhibition tour If Not Now also got underway, with approximately 16 more exhibitions to go!

Another fun event happened in June. I was nominated and voted into The Swedish Association of Designers. Here is part of a Q&A I did with them (in Swedish), and you can read about what they do on their website.

First board meeting is in August.


Shortly after completing the Running a Digital Business module, I was once again approached to join Hyper Island part-time to deliver a the MA Digital Media Management program to Stockholm. So I spent a week in Manchester and a few days in London on a work-trip. It was great seeing everyone! More on this soon.

What's next?

The future is bright.

Alongside continuous involvement with universities and colleges lecturing, facilitating and educating, Studio Theolin is being registered as a Swedish company. I will be offering consultation to start-ups, established brands and agencies alike. 

At the same time, I am sure I will be able to squeeze in an exhibition or five. I have been consulting for HSBC, Wateraid and WFF and I look forward to their Stockholm outdoor photography exhibition press preview in August.

I also have some very interesting new business leads, which I will share when the time is right.

In September, I will also be popping over to San Fransisco, hoping to bump into some extraordinary individuals. 

Another Glug is on the horizon. Autumn hopefully.

If you're interested in  talking creative, send me an email or give me a call.

In the meantime, I will enjoy the "summer."

Jenny TheolinComment