Studio Theolin
A design studio specialising in events and experiences promoting human interaction and serendipitous moments.


New book contribution: Inside Art Direction

Inside Art Direction by Steven Brower, published by Bloomsbury/Fairchild this autumn, can now be pre-ordered

I have a submitted a long interview and four case studies to this book; excited for it to be out!

Check out the full case studies on the projects here:
Speed Communication rebrand
Food Stories

About the book
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? 

Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace.

Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed.

Table Of Contents
Adventures in Publication Design
A Brief History of Art Direction
The Life of the Art Director
Advertising, Branding and Packaging
Newspapers and Magazines
Book Publishing
Music, Film and Theatre
Collaborations and Conversations
Art Direction Assignments 

Other guest contributors include, in no particular order:

Steve Heller – 33 years as art director at the New York Times. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review.

James Fenton – poet, political journalist, drama critic, book reviewer, war correspondent, foreign correspondent and columnist. He is a Fellow of the Royal Society of Literature and was Oxford Professor of Poetry for the period 1994-99. In 2007, Fenton was awarded the Queen's Gold Medal for Poetry.

Gail Anderson – New York-based designer, writer, and educator. Gail Anderson is co-author, with Steven Heller, of the upcoming The Typographic Universe, as well as New Modernist Type, New Ornamental Type, New Vintage Type, Astounding Photoshop Effects, American Typeplay, The Savage Mirror, and Graphic Wit. She is a contributor to Imprint and Uppercase magazine.

John Gall – Graphic designer known primarily for the design of book covers. Gall is vice president and art director for Vintage Books and Anchor Books, both imprints of Random House. Among the authors for whom Gall has designed several covers are Margaret AtwoodDon DeLillo and Haruki Murakami.

Seymour Chwast – American graphic designer, illustrator, and type designer. Chwast married designer Paula Scher in 1973 and divorced five years later. They remarried in 1989.

Florian Bachleda – Creative Director of FB Design.

Yuko Shimizu – An award-winning Japanese illustrator based in New York City. She was selected as one of “100 Japanese People The World Respects" by Newsweek Japan in 2009. Among comic fans, she is best known for her ongoing monthly covers for The Unwritten and her cover art for P. Craig Russell's comic book adaptations of Neil Gaiman’s The Sandman: The Dream Hunters, published by Vertigo (DC Comics)

Zina Saunders – A Manhattan-based artist, writer, animator and educator. Her book Overlooked New York, a collection of interviews, profiles and portraits, was published in 2009.

and many others...

Jenny TheolinComment