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The MA Digital Management programme has officially begun. In October and November industry leader Erik Widmark and I ran two 3-day campus sessions as part of a 2 month part-time Design Thinking project. 

About the Design Thinking project – Design Thinking can be defined as a set of processes and thinking to support the creation of solutions to a problem. To qualify as a problem, a real problem, the solution must be able to create real value for people and clients. “Problems” may also be defined as challenges, opportunities, barriers, or situations with room for improvement. This project focusses on investigating and exploring Design Thinking tools and processes, including looking at other related areas such as service design and human-centered design. (Full curriculum can be found here.)

In this project the students critically explored the concept of design thinking and employed design thinking methods in response to an industry brief. The brief gave them a challenging problem to solve; looking into audiences, user journeys, and business needs; and how to move from strategic thinking to creative execution.

Thinking like a designer can transform the way organisations develop products, services, processes and strategy. This approach called Design Thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.
— Tim Brown, President & CEO, IDEO

Industry Leader


Erik Widmark

Erik is a trained product designer, but realised early that design can be so much more than just the look and feel of a physical object. Fueled by passion and curiosity Erik has, since graduation from Konstfack, explored the possibilities and boundaries of design thinking. After 10 years of working as a design lead, recruiter, and director at Transformator, one of the largest service design consultancy in Sweden, he recently started his own company - Expedition Mondial. An agency specialised in service design as well as creating, teaching and implementing design thinking processes according to the clients capabilities and needs.

–> LinkeIn


Inspiring the brief


Karolina Pamp-Sandgren

Karolina, Customer Services Strategist at Transport Administration at Stockholm County Council partnered up with us to write the student brief. Her background lies in research, competitive intelligence and trend analysis.

–> LinkedIn


Guest speakers


Karolina Pamp-Sangren & Erik Widmark

Karolina Pamp-Sangren & Erik Widmark

Fabian Segelström

Fabian Segelström, PHD in Service Design and UX director for digital channels at Länsforsakringar. Before that consultant and academic. Wrote his PHD thesis on 'how service design identify and communicate insights.

–> LinkeIn
–> Twitter

Daytona

Jenny Frey, Senior Service Designer & Martina Gustavsson, Service Design Director from Daytona. Jenny and Martina are both Service Designers with great experience from working with projects for a number of organizations, within both the private and the public sector. Putting the customer’s needs, behaviours, motivations in the centre they develop great customer experiences both digital as well as analogue.

–> LinkedIn (Jenny)
–> LinkedIn (Martina) 

Johanna Sahlman, Telia

Johanna Sahlman, Telia

Johanna Sahlman

Johanna Sahlman, Head of Customer Experience, Consumer Business at Telia. Former Head of Service Design, Telia. Background as Design Strategist and Account Director at Transformator Design and No Picnic Industrial Design. 

–> LinkedIn

Sara Laurell

Sara Laurell

Sara Laurell, Independent

Sara has been working in the underwear, clothing, home electronics, telecoms and e-commerce industries in USA and Europe since 2000. MBA Harvard grad and from being a consultant at McKinsey & Company, she’s also been CEO for Twilfit, and is currently on the Gina Tricot board. Her latest position was Head of Consumer Business Unit at Telia.

–> LinkedIn

Daniel Eriksson

Daniel Eriksson

Daniel Eriksson 

Daniel Eriksson is lead Service Designer and Strategist at Screen Interaction AB. Daniel is a design strategist with many years experience in service design and business development. Previously to Screen Interaction he was Strategist and Account Director at Transformator.

–> www.screeninteraction.com/blog

Maria Eriksson

Maria Eriksson

Maria Eriksson, Partner Holocracy One

Maria runs her own business, focusing on growth for companies and individuals. She consult teams to be more effective, to reach their goals and increase their wellbeing, as well as advises start ups on growth. 

Previously Partnership Director and Global Learning Designer at Hyper Island, she’s now Partner at Holocracy One.

–> LinkedIn

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Sara Tunheden

Sara Tunheden is a Project Manager & Coach in Design Thinking at the Swedish Association of Local Authorities and Regions (SKL- Sveriges Kommuner och Landsting).

–> LinkedIn


Photos


Group work

Group work

Pinata

Pinata

Student Presentations

Student Presentations

Prototyping materials

Prototyping materials

Student Presentations

Student Presentations

Pinata

Pinata

Student Presentations

Student Presentations

Prototyping materials

Prototyping materials

Student Presentations

Student Presentations

Student Presentations

Student Presentations

 

For inspiration, check out the Hyper Island Toolbox.
For more information about this programme, visit HyperIsland.com

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