The MA Digital Management programme has officially begun. In October and November industry leader Erik Widmark and I ran two 3-day campus sessions as part of a 2 month part-time Design Thinking project.
About the Design Thinking project – Design Thinking can be defined as a set of processes and thinking to support the creation of solutions to a problem. To qualify as a problem, a real problem, the solution must be able to create real value for people and clients. “Problems” may also be defined as challenges, opportunities, barriers, or situations with room for improvement. This project focusses on investigating and exploring Design Thinking tools and processes, including looking at other related areas such as service design and human-centered design. (Full curriculum can be found here.)
In this project the students critically explored the concept of design thinking and employed design thinking methods in response to an industry brief. The brief gave them a challenging problem to solve; looking into audiences, user journeys, and business needs; and how to move from strategic thinking to creative execution.
Erik is a trained product designer, but realised early that design can be so much more than just the look and feel of a physical object. Fueled by passion and curiosity Erik has, since graduation from Konstfack, explored the possibilities and boundaries of design thinking. After 10 years of working as a design lead, recruiter, and director at Transformator, one of the largest service design consultancy in Sweden, he recently started his own company - Expedition Mondial. An agency specialised in service design as well as creating, teaching and implementing design thinking processes according to the clients capabilities and needs.
Inspiring the brief
Karolina, Customer Services Strategist at Transport Administration at Stockholm County Council partnered up with us to write the student brief. Her background lies in research, competitive intelligence and trend analysis.
Jenny Frey, Senior Service Designer & Martina Gustavsson, Service Design Director from Daytona. Jenny and Martina are both Service Designers with great experience from working with projects for a number of organizations, within both the private and the public sector. Putting the customer’s needs, behaviours, motivations in the centre they develop great customer experiences both digital as well as analogue.
Johanna Sahlman, Head of Customer Experience, Consumer Business at Telia. Former Head of Service Design, Telia. Background as Design Strategist and Account Director at Transformator Design and No Picnic Industrial Design.
Sara Laurell, Independent
Sara has been working in the underwear, clothing, home electronics, telecoms and e-commerce industries in USA and Europe since 2000. MBA Harvard grad and from being a consultant at McKinsey & Company, she’s also been CEO for Twilfit, and is currently on the Gina Tricot board. Her latest position was Head of Consumer Business Unit at Telia.
Daniel Eriksson is lead Service Designer and Strategist at Screen Interaction AB. Daniel is a design strategist with many years experience in service design and business development. Previously to Screen Interaction he was Strategist and Account Director at Transformator.
Maria Eriksson, Partner Holocracy One
Maria runs her own business, focusing on growth for companies and individuals. She consult teams to be more effective, to reach their goals and increase their wellbeing, as well as advises start ups on growth.
Previously Partnership Director and Global Learning Designer at Hyper Island, she’s now Partner at Holocracy One.
Sara Tunheden is a Project Manager & Coach in Design Thinking at the Swedish Association of Local Authorities and Regions (SKL- Sveriges Kommuner och Landsting).