On Friday I represented Design Sweden at a sit down with Visit Sweden about the new Swedish national design strategy programme. 

The purpose of the project (headed up by Visit Sweden) is to support design tourism and increase architecture, design, fashion and product/furniture exports. The project group. including Business Sweden, Svensk Form, Association of Swedish Fashion Brands, Sveriges Arkitekter, Trä- och Möbelföretagen and the Swedish Institute, are currently in the analysis phase to build a collaborative communication platform. It is a huge effort, with Industry, individual experts and organisations all involved in the project. The first piece of communication is set to launch during Q1 in January. 

It all started with the Swedish government investing 28 million SEK on a communication plan for 'swedish design'. Exciting stuff! The actual project started in May with delegates from the architecture, fashion, design and furniture industries. The focus has been on market analysis, target audiences, trends and competition; and as Q1 is just around the corner, work is now being made on the concept development. 

I'm very exciting what they come up with and how Design Sweden will be able to support and collaborate.

Read more about it here (in Swedish): 

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