Introducing the students to the world of Business Transformation through 6 campus days – including lectures, workshops and coaching.

This module is part of the Hyper Island part-time MA Digital Media Management programme.
Co-facilitated with programme manager Tash Willcocks, and led by digital transformation leader Eva Appelbaum.


About the module

As digital technologies continue to disrupt every element of our lives, the effect that they continue to have on the business world is massive. The birth and death rate of companies increases as old, established, slow corporations are ousted by young, agile startups. In this highly­ connected, culturally­ fragmented, ever ­changing world, what do businesses need to do to survive and thrive? What do modern businesses look like? What should they look like in the future?

During this module, the students explore the interplay between businesses and their customers, learn how to manage clients effectively, and demonstrate the value of their product or service to them. In working with clients they will focus on the idea of mutual value creation. How can they, together, produce something that brings value to them, the client, and the end user? By the end they should be highly competent in demonstrating the business case for their specific discipline, and confident that they can support the growth of innovative and ethical business models.

The aim of this project is to understand Business Transformation, specifically in the context of digital. There is a great deal of hype these days around “digital transformation” (and equally: “Business Transformation”). The word is often used, especially by consultancies, but rarely defined. For this project we would like to put a stick in the ground and define it as: organisational change driven by digital technologies and digital behaviours, creating a pragmatic definition that allows us to think about impact and performance. 


Snapshot of Business Transformation Outro, Day 2


Business Transformation Intro Weekend – February 19-21, London


Alongside our industry leader Eva, our guests included:

Eva Appelbaum, Partner, Digital Talent @ Work; Co-Founder, NINE; Digital Transformation Leader
Ami Greko, Product Manager, Author Portal at Penguin Random House UK
Jourik Migom, Executive Planning Director at AKQA
Garrett McCartney, Associate Production Manager at AKQA.
James Borrodell Brown, Client Strategy Director, Zone / Publisher, Punktastic


Ami Greko

Ami Greko

Jourik Migom

Jourik Migom

Sharing session

Sharing session

Eva Appelbaum

Eva Appelbaum

Jourik Migom

Jourik Migom

James Brown

James Brown


Business Transformation Outro Weekend – March 17-19th, London


Ash Roots, Director of Digital at Direct Line Group
Sean Cornwel – Chief Digital Officer at Travelex
Shilen Patel – Founder of Independents United; CEO Distill Ventures; Investor in, and Mentor to, multiple startup
Julie DoddDigital transformation strategist - non-profit sector specialist. Author of The New Reality. All about #techforgood. 
Willson Hau – Transformational Leadership, Co-founder, Digital Talent @ Work


Lumiere London

Eva Appelbaum

Eva Appelbaum

Willson Hau

Julie Dodd

Ash Roots

Sean Cornwell

Shilen Patel

Tash Willcocks


Previous industry partners and guest lecturers on this programme:


Lawrence Kitson – Product and Design Lead at UsTwo, London
Andy Young – Service Designer & Design and Innovation Consultant, Freelance
Pascal Raabe – Designer @ UsTwo – 'The Future of our Past, or how to build a time machine' 
Holly Brenen – Designer @ UsTwo – 'Designing Keepsake'
Nathan Williams – Service Design Director @ Moving Brands – 'Prototyping'
Cheyney Robinson – COO @ IBM Interactive Experience – 'How to be a change agent'
Sune Kaae – Head of Product Innovation & Prototyping @ Great Works | Startup Grind Stockholm
Jason Holland – Creative Director, Underwired, London
Ivan Fernandes, Analytics and Insights Director at Blue State Digital
Laura Jordan Bambach – Creative Partner at Mr President, President D&AD, Founder She Says.


Owen

IoT

Sune Kaae

Cheyney Robsinson

Tash Willcocks

Jenny Theolin

LittleBits

Andy Young

Workshop materials

Laura Jordan Bambach

3o sec monster

Laura Misch, intern


Find out more about the part-time MA Digital Media Management programme here
More information on what I do as a programme manager at Hyper Island can be found in this blog post.

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