PA052303.jpg

The MA Digital Management programme has officially begun. In October and November industry leader Karin Lycke and I will be running two 3-day campus sessions as part of a 2 month part-time Design Thinking project. 

About the Design Thinking project – Design Thinking can be defined as a set of processes and thinking to support the creation of solutions to a problem. To qualify as a problem, a real problem, the solution must be able to create real value for people and clients. “Problems” may also be defined as challenges, opportunities, barriers, or situations with room for improvement. This project focusses on investigating and exploring Design Thinking tools and processes, including looking at other related areas such as service design and human-centered design. (Full curriculum can be found here.)

In this project the students critically explored the concept of design thinking and employed design thinking methods in response to an industry brief. The brief gave them a challenging problem to solve; looking into audiences, user journeys, and business needs; and how to move from strategic thinking to creative execution.

Karin (left), me (right)

Karin (left), me (right)

Karin Lycke, Expedition Mondial

From tackling projects as an Art Director, at the end of the creative process, to establishing the brief, and working from the start of a project as a Service Designer, Karin has the experience of looking at problems from all angles. 

With a Masters degree in Business & Design she was able to combine the two fields. Since graduation in 2015, Karin has been working with service design, design leadership and coaching, and is currently one of the team members of Expedition Mondial, a small agency with senior competence within the field. Karin's main focus at Expedition Mondial has been on facilitating and building the internal design thinking capacity at IKEA. 

Karin has previously been a Lecturer and Tutor on the topics Service Design and Design Thinking at HDK, Göteborgs Universitet, Chalmers and Berghs School of Communication to name a few. 

–> LinkedIn

PA052316.jpg

Samantha Hookway, Service/Experience Designer and Lecturer

–> LinkedIn

22228636_10159501857905385_1309217058940931571_n.jpg
22279923_10159501847505385_2997944742477668873_n.jpg

Anya Ernest, Design researcher at Rise.

–> LinkedIn

22221848_10159501848475385_6844415757688058979_n.jpg

Erik Sanderoth, CEO and Managing Directorst Mockup

–> LinkedIn

22279546_10159501866350385_6925342792134839191_n.jpg

Lina Fogelberg, Project Manager Circular Economy at IKEA Retail

–> LinkedIn

22222075_10159501864120385_6635069615326600259_n.jpg
22310529_10159501850985385_947770119782223539_n.jpg
22281862_10159501864370385_3381410995475287773_n.jpg
22228373_10159501863980385_4532300842174520112_n.jpg

 

For inspiration, check out the Hyper Island Toolbox.
For more information about this programme, visit HyperIsland.com

Comment