Studio Theolin
A design studio specialising in events and experiences promoting human interaction and serendipitous moments.


Hyper Island MA Design Thinking Project


The MA Digital Management programme has officially begun. In October and November industry leader Karin Lycke and I will be running two 3-day campus sessions as part of a 2 month part-time Design Thinking project. 

About the Design Thinking project – Design Thinking can be defined as a set of processes and thinking to support the creation of solutions to a problem. To qualify as a problem, a real problem, the solution must be able to create real value for people and clients. “Problems” may also be defined as challenges, opportunities, barriers, or situations with room for improvement. This project focusses on investigating and exploring Design Thinking tools and processes, including looking at other related areas such as service design and human-centered design. (Full curriculum can be found here.)

In this project the students critically explored the concept of design thinking and employed design thinking methods in response to an industry brief. The brief gave them a challenging problem to solve; looking into audiences, user journeys, and business needs; and how to move from strategic thinking to creative execution.

Karin (left), me (right)

Karin (left), me (right)

Karin Lycke, Expedition Mondial

From tackling projects as an Art Director, at the end of the creative process, to establishing the brief, and working from the start of a project as a Service Designer, Karin has the experience of looking at problems from all angles. 

With a Masters degree in Business & Design she was able to combine the two fields. Since graduation in 2015, Karin has been working with service design, design leadership and coaching, and is currently one of the team members of Expedition Mondial, a small agency with senior competence within the field. Karin's main focus at Expedition Mondial has been on facilitating and building the internal design thinking capacity at IKEA. 

Karin has previously been a Lecturer and Tutor on the topics Service Design and Design Thinking at HDK, Göteborgs Universitet, Chalmers and Berghs School of Communication to name a few. 

–> LinkedIn


Samantha Hookway, Service/Experience Designer and Lecturer

–> LinkedIn


Anya Ernest, Design researcher at Rise.

–> LinkedIn


Erik Sanderoth, CEO and Managing Directorst Mockup

–> LinkedIn


Lina Fogelberg, Project Manager Circular Economy at IKEA Retail

–> LinkedIn



For inspiration, check out the Hyper Island Toolbox.
For more information about this programme, visit

Jenny TheolinComment