Studio Theolin
A design studio specialising in events and experiences promoting human interaction and serendipitous moments.


Calling all Heartists!



Launching a new curatorial project, Internet of Hearts, alongside Simon Farninger, Ida Felicia Jonsson and Anna Salonen.

We want to curate the biggest curation of hearts in the world to create awareness around organ donation and in aid of MOD – and we want you to be a part of it.

Why we are doing this, and how easy it is to be a part of? Super simple. Please read below, or go to our website:


829 people are currently waiting for an organ transplant in Sweden.
Few people know how easy it is to actually sign up to be an organ donor.

In fact, last year there were only 185 donors – which is still a record!
We don't think that's good enough.

Organisations like MOD need our support to raise awareness to encourage more people to sign up.

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How can you help?

Create an art piece inspired by the most iconic pictogram in the world, the heart – and donate it to this exhibition.

Your heart pieces will form the biggest curation of hearts in the world, and a limited edition will be sold to raise funds for MOD

You will be part of our global heartbeat and help us create awareness and raise funds in aid of life. And if you take it one step further, and actually sign up to be an organ donor, that gesture can save up to 8 lives! Imagine that.

(For Swedes, that can be done here.) 

How do I donate my heart piece?

By sharing it on Instagram* with the hashtag #InternetofHearts – and tag @internetofhearts in your post.

It can be in any media, and everybody is welcome to take part.

Deadline: April 30th.

*If your Instagram account is private, please email us your heart piece, and we may then share it on our account alongside other reposts. You can email us your heart here.

Jenny TheolinComment