#TomorrowNightInSweden – an exhibition exploring the future of design. PV on March 20th.
As you may know, the past two months I have been designing and delivering a course at Berghs School of Communication. You can read more about the full line-up of that here.
Our final project, however, is something else! The 23 students have undertaken a mammoth challenge to concept, create and produce their own exhibition – all within three weeks.
Through lectures, coaching and guidance from myself, Visit Sweden, Dreamquest, Stefan Nilsson, Emil Löwnander and Deborah Durr, they are in their final week of preperation!
Welcome to the Private View of #TomorrowNightInSweden on March 20th.
More information about the partners and sponsors
About the Communication Design programme
Communication Design is a two-year full-time education with a focus on visual communication and graphic design across both traditional and new media. The education prepares students for work as graphic designers or art directors in an editorial context, a design agencies, digital agencies or in a company where graphic design plays a key component. The education unites practical application with theoretical teaching to meet the challenges of contemporary design. A graphic designer must be a complete communicator, able to bring together strategic, critical and creative faculties. The focus of the course is on problem-solving and applying ideas within the graphic design area. A major emphasis is placed on typography as well as on other graphic tools that students develop to a professional level during their education.
Berghs School of Communication offers strategic and creative educational programs within marketing communications at several levels and formats. We offer Professional Programs for full-time studies, more than 80 courses, tailor-made solutions for corporate clients and Berghs Certificate, an online education program with a Creative or a Strategic focus. Every year about 3000 people study at Berghs in one type of program or another, either in Sweden or abroad. Berghs is a five time winner of the Cannes Future Lions School of The Year.
About the Swedish National Design Strategy Programme
The purpose of the Visit Sweden programme is to support design tourism and increase architecture, design, fashion and product/furniture exports. The project group. including Business Sweden, Svensk Form, Association of Swedish Fashion Brands, Sveriges Arkitekter, Trä- och Möbelföretagen and the Swedish Institute, are currently building a collaborative communication platform. It is a huge effort, with Industry, individual experts and organisations all involved in the project. And we are humbled to have taken part in this research as a foundation for this exhibition.
It all started with the Swedish government investing 28 million SEK on a communication plan for 'swedish design'. Exciting stuff! The actual project started in May with delegates from the architecture, fashion, design and furniture industries. The focus has been on market analysis, target audiences, trends and competition; and as Q1 is just around the corner, work is now being made on the concept development.
About Visit Sweden
Sweden's Official Tourism Board.
About Design Sweden
Design Sweden is an organisation set up with the sole purpose to support, nurture and enable designers living and working in Sweden and those operating abroad. Founded in 1957, we act as one voice – driving and engaging in the discussions surrounding design on an industry level and, wider, in the public sphere.
Designgalleriet is Stockholm’s most vibrant design arena. A mixture of new and interesting design in the form of crafts, handicraft, industrial design, fashion, product design, graphic form etcetera is displayed frequently at the gallery. We showcase established designers such as Claesson Koivisto Rune, Monica Förster, Bea Szenfeld, Note Design Studio, Form us with love, Emma Olbers and Fuldesign. But even unestablished, young designer are showcased here. Among the designers there are also international names from Japan, Netherlands, Estonia, Poland, Island, Norway etcetera. Designgalleriet is a non-profit organisation founded by Stefan Nilsson.
About Studio Theolin
Design specialists in the visual arts, music and culture. Exhibition designers.
About Produktionshuset Dreamquest
Produktionshuset Dreamquest is a full service production agency that offers clients solutions in trade fairs, events, shop interiors and campaign production. From concept and design to production, installation and logistics. We have more than 15 years experience of working in the Nordic retail market, servicing international brands and agencies with a wide range of projects.
Canon is one of the world’s most well-recognised and loved brands. Dedicated to helping people reimagine what is possible through imaging. We are a global provider of digital imaging technologies for people, businesses and industry. Canon supports a huge number of print service providers of all shapes and sizes, all over the world.
Our business is built on a specific philosophy – that what is good for society is also good for business. That philosophy is: Kyosei – living and working together for the common good. This deeply held belief is at the heart of everything we do.