This April and May, Sophie Wesslau and I went on a three-stop tour with Episerver representing Hyper Island. The purpose was to run an interactive session to end Episerver's Client Conference days with a small reflective workshop around trends.
Who is Episerver?
Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers — everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. (Under Consideration, 2016)
Stockholm, 26th April, Clarion
We started our journey in Stockholm with 250 participants. This workshop looks at the available trend reports out there, and through a crash course in epxerienced-based learning, the attendees got the chance to reflect and discuss which trends are truly relevant to their business and/or industry.
Their challenge resulted in the participants having to describe their trend in one line, outline the biggest opportunities it presents to their business/industry, outline the potential threats it presents to their business/industry, and what steps they need to take today to start moving towards the opportunities it presents.
Personal record: Doing the Mazunga exercise with 250 people.
Malmö, 27th April, Scandic
Next stop, was lovely Malmö. As we arrived, we received some critical feedback from the day before, so with a couple hours to spare, we looked at it, and refined the design to suit our new audience. This time, we also had a much smaller group: around 40 strong.
The session turned out great, they were very engaging and leaned in much more than the big group in Stockholm.
Gothenburg, 10th May, Scandic
Our final stop was Gothenburg.
Same premise, completely different delivery! 3 minutes before our sessions, there was a neighbourhood-wide blackout. So, we rustled up a flipchart and some pens – and did the whole thing analogue!
Due to this unexpected technological error, our message about collaboration, self-leadership and group-work really hit home. The 50-odd participants moved closer to the front, and gathered around me and the flipchart. Instead of using digital tools like Mentimeter (which we did the first two days), we kept it very casual and interactive.
No day is the same in events. :)
It was great working with a different type of audience than I am used to. The people I met on this tour were not there 'to learn'. They were there to write down product information, inspiration and tick-lists of 'how to do things'. Getting them to open up, interact and lean in is challenging, a skill which I am continuing to master. As long as I keep being open to adapt based on feedback, everything always works out better than before.
One of the exciting bit with meeting these people, is that they would all make great students on the Hyper Island MA Digital Management programme – so the eager learners will hopefully join the programme for next year.