Wanted: CEO for Know Sugar – the world’s first change agent for sugar.


This is an unusual but incredibly exciting opportunity for the right person. Having spent one year validating the concept, Know Sugar are now looking to bring a co-founder on board as CEO to lead the business in the UK.

They are on the hunt for (part time or less to start with is fine) someone who is looking to grow a start up and benefit from being there early on. They are looking for a great all-rounder. Somebody who wants to get stuck in and make a difference. Someone who is keen to take an idea all the way to a fully functional business.

This is by no means a 'run of the mill' 9-5 job. It will require you to be self motivated, energetic and resilient.

Several investors, funders and partners such as Design in Action, NHS and Baron and Baroness Leckie.

Invest Real Estate Investment Management, are interested and challenged us to prove the business model. Your first job is turn this interest into finance and to see the roll out of this idea in various parts of the UK.



Their ambition is to change the UK’s relationship with sugar through pop up shops, selling products and working with strategic partners. What they have built is a successful prototype, a brand, an advisory board and research.

Initially, remuneration will consist solely of an equity package. Once the first phase of funding is secured, the budget for your salary will be set aside as agreed by their team and advisors.

This opportunity is for someone who’s interested in building and owning a successful business venture which tackles a social problem. If you are financially risk averse and looking for a normal salaried position you are not the right person for this role.

You will be working with the co-founders; Lauren Currie and Ewan Macpherson

And here is a blog post by Lauren on 10 things she learnt building the Know Sugar Shop prototype.



Know Sugar is the world’s first change agent for sugar.

It is an idea currently at cross roads and we’re looking for a co-founder to take our idea to the next level. They’ve done the ground work by creating a refined concept, they’ve proved the need and the market and now it’s time for you to turn this idea into a business.

If this sounds like the opportunity you’ve been waiting for they want to meet you!
And if you have questions or other ideas about how this could work let’s talk.

Email Lauren at myredjotter@gmail.com