CANCER RESEARCH UK
COMIC SANS FOR CANCER
ART & DESIGN EXHIBITION
LONDON, 2014

CREATIVE DIRECTION
CURATION
PROJECT MANAGEMENT
SPONSORSHIP
MARKETING & PR


Can Comic Sans have a positive effect on society?

Together with Chris Flack and Renee Quigley we created Comic Sans for Cancer – an exhibition of posters inspired by the 20th anniversary of Comic Sans (the font we all love to hate) with all proceeds going to Cancer Research UK.

To celebrate its 20th anniversary, designers and artists from 38 countries (!) submitted posters representing what Comic Sans means to them. Did they love it or hate it? What would the world be like without the font we all love to hate? The results were both diverse and intriguing and challenged how we look at this divisive font. We had a mixture of international designers/studios, along with emerging and established local talent.

From over 500 submissions, 200 posters were exhibited at The Proud Archivist in London between August 20th – 24th, 2014. The event was kindly supported by TBWAMonotypeGF SmithRipe DigitalNimbus HostingThe Proud ArchivistNewspaper Club, Crusador, On Demand, Lick & Stick, Observatory and Masters Bookbinding.

comicsanscancer.com


The Artists



Book signing with Comic Sans creator, Vincent Connare


COMIC SANS CANCER 190814 DCP03.jpg
COMIC SANS CANCER 190814 DCP11.jpg

The Newspaper



Selected examples


Believe In

Observatory

Observatory

Danny Greaves

Build

Kiosk

This Studio

Vincent Connare

Vincent Connare

Spin

Oli Frape

Sean Rees

Multiadapter (voiceover in film below)

Grotesk Studio

Kids with Puns


The Birthday Party / Private View


Photographs by David Craik – www.davidcraikphotography.co.uk


Overview & PR


Overview
• 38 countries
• 500+ submissions
• 200 Exhibitors
• Limited edition book
• Limited edition newspaper

• Hosted by The Proud Archivist, W1
• Exhibition runs: Aug 20 – 24, 2014
• Supported by TBWAMonotypeGF SmithRipe DigitalNimbus HostingThe Proud ArchivistNewspaper Club, Crusador, On Demand, Lick & Stick, Observatory and Masters Bookbinding
• 70,000 visits to the website
• 970,000 Tweet Reach
• 1.88 million retweet Reach
• 13.47 million mention reach
• Over £5.5K raised for Cancer Research UK


Blogs

Twitter

Twitter


Are you a venue or artists in need for a PR and/or event expert? Or are you a creative with an idea you need help realised, get in touch!

If you enjoyed this case study, have a look at LOLCAT Teh Exhibishun too – another art & design exhibition I helped launch.

For more information, send me an email and I will tell you all about this event, or chat to you about yours!

/ Jenny Theolin