DESIGN SWEDEN
60 YEARS
2017

CURATION
PROJECT MANEGEMENT
EVENT MANAGEMENT
MODERATION
DESIGN


Celebrate Design Sweden’s 60th anniversary, we threw an evening of mingle-talks by some of Sweden’s leading designers and creatives.

Our theme? Purpose – Why do we do what we do? Why are we designers? How is this playing a part in our careers?

DS60Y Event

Producer: Studio Theolin
Design & Art Direction: Parasol Projects
Digital Design: Edvard Scott
Catering: Märit Theolin
Event Photographer: Karin Lundin


Speakers


Jenny Theolin Vice Chairman of Design Sweden Moderator / Host

Jenny Theolin
Vice Chairman of Design Sweden
Moderator / Host

Petrus Palmér Chairman of Design Sweden Welcome / A young 60-year-old

Petrus Palmér
Chairman of Design Sweden
Welcome / A young 60-year-old

 
Jakob Trollbäck Founder & Creative Director, Trollbäck + Company Jakob Trollbäck is the Swedish mastermind behind the award-winning New York design group, Trollbäck+Company, founded in 1999, and The New Division, founded in 2016. Clients include TV networks CBS, AMC, HBO, TNT, TV Land, Scripps Networks Interactive, Nickelodeon and ESPN; film companies HBO Films, Fox Searchlight and Miramax; and advertising clients such as Nike, Volvo, Target and Jaguar.

Jakob Trollbäck
Founder & Creative Director, Trollbäck + Company

Jakob Trollbäck is the Swedish mastermind behind the award-winning New York design group, Trollbäck+Company, founded in 1999, and The New Division, founded in 2016.

Clients include TV networks CBS, AMC, HBO, TNT, TV Land, Scripps Networks Interactive, Nickelodeon and ESPN; film companies HBO Films, Fox Searchlight and Miramax; and advertising clients such as Nike, Volvo, Target and Jaguar.

Unn Swanström UX Designer, Doberman Unn is an appreciated speaker and organiser of the meetup “Designers i Stockholm”. She likes human-friendly tech and loves horses. She was nominated IT Woman of the Year in 2015 and thinks technology should work for people, not the other way around.

Unn Swanström
UX Designer, Doberman

Unn is an appreciated speaker and organiser of the meetup “Designers i Stockholm”. She likes human-friendly tech and loves horses. She was nominated IT Woman of the Year in 2015 and thinks technology should work for people, not the other way around.

 
Angela Tillman Sperandio Co-Founder, Hall of Femmes Hall of Femmes aims to highlight the work of women in art direction and design. The project was founded in 2009 by Samira Bouabana and Angela Tillman Sperandio. It includes lectures, exhibitions, interviews, podcasts and the publication of the Hall of Femmes book series, each book portraying a designer and her work through in-depth interviews and previously unpublished images.

Angela Tillman Sperandio
Co-Founder, Hall of Femmes

Hall of Femmes aims to highlight the work of women in art direction and design. The project was founded in 2009 by Samira Bouabana and Angela Tillman Sperandio. It includes lectures, exhibitions, interviews, podcasts and the publication of the Hall of Femmes book series, each book portraying a designer and her work through in-depth interviews and previously unpublished images.

Jonas Pettersson CEO/Co-Founder, Form Us With Love With Form Us With Love celebrating 10 years, the studio looks back at a decade of hands on work with some of the most influential brands and companies in Scandinavian and international design. Jonas Pettersson co-founded the studio with John Löfgren and Petrus Palmér shortly after graduating from university. Today he acts as Form Us With Love’s primary business-orientated design strategist and is heavily engaged with the studio’s venture projects; sharing unique knowledge of design and its business to emerging brands and industry leaders.

Jonas Pettersson
CEO/Co-Founder, Form Us With Love

With Form Us With Love celebrating 10 years, the studio looks back at a decade of hands on work with some of the most influential brands and companies in Scandinavian and international design.

Jonas Pettersson co-founded the studio with John Löfgren and Petrus Palmér shortly after graduating from university. Today he acts as Form Us With Love’s primary business-orientated design strategist and is heavily engaged with the studio’s venture projects; sharing unique knowledge of design and its business to emerging brands and industry leaders.


Design Sweden turns 60 and sets out to map Swedish Design, globally.


As design assumes an ever-larger role in both private and professional life, the member organization Design Sweden continues to champion those who drive the movement – the design practitioners in Sweden and abroad. Design Sweden is growing fast, and now amounts to a total of 1810 designers.

The association may be turning 60 in 2017, but this is just the beginning. With a goal of reaching 10,000 members, and installing a full-time office dedicated to improving the working-day situation for designers, we are now launching two ambitious initiatives;

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 We are mapping out Design Sweden. This important project serves to create an interactive map – the definite creative index of designers working in/with Sweden. www.designsweden.org/map

 

We are introducing a participatory research format labeled ‘Design Sweden Sessions’, aimed at providing snapshots of the practitioner’s situation and ideas. With these networking sessions, we dive into the current state of design in Sweden and abroad. Each session focuses on a trending or topical question, to enable our community to get a holistic view of what Sweden’s designers think. The result is shared with everyone via; www.designsweden.org/sessions With these two new initiatives, Design Sweden aims to better understand the landscape of working in design today, and to provide a community and services to design practitioners connected to Sweden.


Annual Review & Event Program



Event photography


More photographs on the Design Sweden Facebook page.


Behind-the-scenes photography


DS60Y.jpg

Are you looking to do a workshop and need a learning designer or facilitator? Are you seeking a project manager or event expert?

For more information, send me an email and I will tell you all about this workshop, or chat to you about yours!

/ Jenny Theolin