WATERAID & H&M FOUNDATION
NAMING & BRAND IDENTITY
OUTDOOR EXHIBITION DESIGN
INDOOR EXHIBITION DESIGN
WEBSITE & PRINT COLLATERAL
Alongside collaborators Observatory and Rider, we designed and produced an outdoor and an indoor exhibition, identity and website showcasing the photographs by award-winning Malin Fezehai for WaterAid and the H&M Foundation.
Noori Tales: Stories from the Indus Delta features 31 images shot by Swedish-Eritrean photographer Malin Fezehai during her visit to the district of Thatta in the Sindh province of southeast Pakistan. The exhibition documents the reality of growing up amidst escalating problems caused by water scarcity and climate change. It forms part of the Kulturfestivalen (16-21 August) and World Water Week in Stockholm (28 August-2 September), the annual focal point for global water issues.
www.NooriTales.org / #NooriTales
About the exhibition
Noori Jam Tamachi is a legendary figure in Thatta, Pakistan. The traditional tale describes her as a fisherwoman from Keenjhar Lake who married a local prince. Famed for her intelligence and admired for her kindness, Noori (“shining light” in Urdu) is buried in the middle of the lake, where there is now a shrine. Her enduring spirit can be seen as a beacon for the children who live in the region.
Award-winning photographer Malin Fezehai travelled with WaterAid to the Thatta region in southeastern Pakistan to document the effects of climate change and water scarcity on the lives of schoolchildren living in the Indus River Delta. Pakistan is highly vulnerable to climate change due to its geography, high dependence on agriculture and limited water resources. Flooding, salinisation of groundwater and high temperatures are all on the increase, with potentially devastating consequences.
With the 31 images in this exhibition, Malin takes us on a journey through the canals and inlets of the Indus River Delta, as they flow from one of Pakistan’s largest and most beautiful lakes, the Keenjhar – the source of drinking water for Karachi’s 16.6 million inhabitants – through to the schools and communities in the region.
WaterAid and the H&M Foundation have partnered for the three-year, SEK 60 million Global Program for Clean Water which aims to provide sanitation, water and hygiene promotion in schools, with a view to improving health and education and transforming children’s futures.
Read more about Malin Fezehai, WaterAid and the H&M Foundation here.
Photography by Malin Fezehai
Camera in the Classroom
What does life in the communities of Thatta look like from the inside? WaterAid will be sharing a unique project which captures water scarcity from the point of view of eight schoolchildren.
Over the course of a three week workshop, four boys and four girls learned basic photography skills and interview techniques in order to document life in an area of Pakistan that is struggling to cope with the day-to-day impact of climate change and freshwater scarcity.
To see the remarkable images these students took,
follow #NooriTales on Twitter.
Main exhibition – the build
One of the main features of the design are our leaning panels – inspired how the Indus Delta cuts through the landscape.
Main exhibition – launch event and private view
Indoor Exhibition & Internal Auction at H&M
Are you a photographer, artist or brand in need for a PR and/or event expert? Or are you an artist with an idea you need help realised, get in touch!
If you enjoyed this case study, have a look at Bollo at Berns too – another photography event we launched.
For more information, send me an email and I will tell you all about this event, or chat to you about yours!
/ Jenny Theolin