Studio Theolin
A design studio specialising in events and experiences promoting human interaction and serendipitous moments.


Book Contributions

Startup Guide Stockholm

Author: Startup Guide World
Paperback: 232 pages
Publisher: Startup Guide World


Inside Art Direction

Author: Steven Brower
Paperback: 232 pages
Publisher: Fairchild Books (2016)

2016 INDIES Finalist


CITIx60 Stockholm Guide

Author: Victionary
Paperback: 132 pages
Publisher: Victionary (February, 2016)


Work for money, design for love

Author: David Airey
Paperback: 288 pages
Publisher: Peachpit Press (Nov 2012)


In the news

Jenny Theolin

Startup Guide Stockholm
Buy it here

Design Week, 2018
“Let’s not be elitist about what we do”: should designers give away their secrets?

Design Week, 2018
The most important issues for female designers in 2018 and how to address them

Creative Boom, 2018
Agency Dogs celebrates the office pooches of Stockholm's creative agencies – Creative Boom

Glug Blog, 2017
I was born for this age – Glug

The Design Kids, 2017
Studio Theolin – The Design Kids

Marketing Stories, 2017
Jenny Theolin — Marketing Stories 005

Eye on Design AIGA, 2017
Design + Drinking—Part of Agency Culture, or Party Over?

Design Week, Insight, 2017
“When I looked at my sent emails, I knew I was fired”: designers’ biggest mistakes

The Drum, Opinion, 2017
Are you a creative director or creative dictator?

Design Week, Insight, 2017
From lying to rude portfolios: the job interviews designers will never forget

Resumé | Nyheter 2017
Juryn för 2017 år Kycklingstipendium är utsedd.

CAP&Design, 2016
Mina inspirationskällor, Issue 3, 2016

Visuelt Interview, 2016
Intervju: Jenny Theolin i Visuelt Juryen

Lokaltidningen, 2016
Experten hyllar Super Victor

Design Week, Insight, 2016
How brands can collaborate better creatively
Which 20th century product would you like to see get a 21st century makeover?
Which logos should be brought back from the graveyard?
Robots are after our jobs, but are designers safe?
From Converse to Vespa to Pringles – which icons need a redesign?

Hyper Island Blog
Meet Jenny Theolin, Programme Manager

Digital Arts, 2016
Free Pitching Debate

Creative Bloq, 2016
6 Tips for successfully upskilling as a designer

Computer Arts Magazine | Issue 248, 2015
How to upgrade your design skills in 2016

Resumé | Nyheter 2015
Nytt kvinnligt nätverk för de kreativa branscherna

Design Week | Insight, 2015
Unusual ways to meet clients

Creative Bloq | Feature, 2015
5 beautiful portfolio websites made with Squarespace

Creative Bloq | Feature, 2015
How to boost traffic to your portfolio site

Computer Arts Magazine | Issue 243, 2015
'How to be a team player'

Design Week | Insight, 2015
Creative Breakfast Club – why designers should meet over bacon & eggs

Design Taxi | 2015
Funny, tongue-in-cheek motivational quotes that celebrate failure

These de-motivational posters will make you laugh!

Grafik Magazine  | Feature, 2015
Conscious Campaign

Creative Bloq Articles, 2012 – 2015
Demotivational posters want you to fail better
5 smartphone habits you need to break
How to become an art director
February's art and design shows that you mustn't miss
How to free yourself from your smartphone

Grafik Magazine Letterform | 2014
Maestro's Favourite

Grafik Magazine Viewpoint | 2014
What's your favourite comic strip and character?

Design Week | Home | News, 2014
A flexible identity for Speed Communications

Design Week | Exhibition, 2014
Illustrating Ping Pong

Digital Arts | Exhibition, 2014
Ping Pong-inspired art stars in upcoming exhibition

Design Week Voxpops, 2012 – 2015
How to set up a design business – advice from those who've done it
What do you resolve to do differently in 2015?
Which country would win a World Cup of design?
What's the best idea you've had that hasn't made it to fruition?
What do you think is the best-designed coin, and why? 
What is the most useful piece of feedback you've ever had from a client?
Is it still important to be able to draw and sketch as a designer?
What colour would you use to sum up 2013?
How do you use Twitter?
What's your favourite comic?
What is your favourite music video and why?
What is your favourite design from the past 12 months?
What unrealised project do you harbour ambitions of completing?

Design Week | Article, 2012

Design Week | Article, 2010
A world away from keyboard and screen

Computer Arts | Issue 175, 2010

BBC World Service, 2013
Have Your Say – Instagate

Digital Arts | 2014 Creative Reports, 2013
2014 creative trends: leading creatives’ hopes and fears for the year ahead
2014 creative trends: how leading creatives will be developing their work in the year ahead
2014 creative trends: what will be the biggest influences and new tech in the year ahead

Digital Arts | Article, 2013
Can design ever be truly authentic?

Young Creative Council, 2012
Jenny Theolin: The Score

Let's Be Brief, 2013
Are You Fur Real?

Out There Magazine Issue 2, 2011

DBA Insight Magazine, 2011

DESIGNNET Magazine, 2010

Wallpaper Magazine, 2010
Sex Issue: Type Tart Cards

#Bagsie Exhibition (2014)

Londonist, 2014
Art in London, 2014

The Evening Standard, 2014
#Bagsie / Going Out

Design Week, 2014
Don’t take a selfie, take a #Bagsie

Digital Arts, 2014
Bagsies mix illustration and selfies for a much more fun take on self-portraits

Visit London, 2014
#Bagsie at The Proud Archivist

The List, 2014

#Bagsie Preview, 2014
Artist blog post 

#Bagsie with Soapbox & Sons
Artist blog post

LOLCat The Exhibishun (2012-2013)

BBC News (VIDEO), 2013
Lolcat art: gallery hosts exhibition of cat phenomenon

The Independent , 2013
What it feels like to be savaged by a lolcat

The Independent , 2013
Not many lols at lolcats

The Independent , 2012
Lolcat: Teh Exhibishun – picture preview

The Independent, 2012
Paws for thought: Why we’re still a nation of animal lovers

Dagens Nyheter (SWE), 2013
Viralt kattfenomen har fått egen utställning

De Standaard (BE), 2013
Lolcats zijn kunst

Feber (SWE), 2013
Virala katter får egen utställning i London

The Londonist , 2013
Lolcat: teh exhibishun

Huffington Post (UK) , 2013
New Exhibition Of Original LOLCATS Raises Money For Charity: Enjoy Guilt-Free

Huffington Post (UK) , 2013
LOLCAT Art: Internet Meme Becomes Real Life Exhibition At London Gallery

Huffington Post (US), 2013
LOLCats Exhibition Debuts In London, Whether You Like It Or Not (PHOTOS)

Timeout blog , 2013
For the LOL of cats: the purrfect exhibition for internet cat lovers

Fox News , 2013
The weird and wonderful world of lolcats

Wired  (US), 2013
LOLCat: Teh Exhibishun Showcases Our Fascination With Furballs

Wired (UK), 2012
Atists, poets and musicians celebrate web kitties with Lolcat: Teh Exhibishun

Buzzfeed , 2013
Lolcat: Teh Exhibishun

UZOO (VIDEO), 2013
LOLCAT: Teh Exhibishun

Don’t Panic, 2013
Lolcat: Teh Exhibishun

Computer Arts Issue 209 , 2013
‘Lolcat Teh Exhibishun’ Q&A

Creative Review , 2013
More Lolcats

Digital Arts , 2013
Eelevating the lolcat phenomenon with a feline themed group show

Laughing Squid, 2013
Lolcat; Teh Exhibishun, a group art show focusing on lolcats

Huffington Post , 2013
New exhibition of original lolcats raises money for charity

Design Taxi , 2013
Creatives collaborate for ‘lolcat: the exibishun

Cap & Design (SWE), 2013
Lolcats intar finsalongen

Form Ffty Five , 2013
Inspiration / Lolcat – Teh Exhibishun

Weekend Notes, 2013
Lolcat – teh exhibishun

Click Tempus Lifestyle , 2013
Llolcats exhibishun at the framer’s gallery in london

The Week Viral World, 2013
What caught fire on the internet this week

Your Cat, 2012
Art show explores the wonderful world of lolcats

We Heart, 2013
Lolcat – Teh Exhibishun Opening

Silicon Republic , 2013
I can has exhibishun: LOLcat art goes on display in London 

Daily Dot , 2013
A critical jaunt through lolcats teh exhibishun

Art Info , 2013
Lolcats exhibition opens at london’s Framers Gallery

The American , 2013
Jan 2013 ‘arts choice’

We Heart , 2012
Lolcat – teh exhibishun; applying genuine art to iconic internet meme

FAD Website, 2012
One-off, One-Day-Only Charity Art Auction. Bid via Twitter. In aid of Battersea Dogs & Cats Home

It’s rude to stare, 2012
Internet meme sells out

The Fluffington Post, 2012
Notorious catnip dealer convicted on 3 counts

Pussies on Parade, 2013

The Beholder’s Eyes Inferno Blog, 2013
Lolcat: Teh Exhibishun

Flotsam And Catsam, 2013
Lolcat Teh Exhibishun Not To Be Missed!

LeCool, 2013
Lolcat Teh Exhibishun

Interstate Blog, 2013
I can haz lols

FAD Website, 2013
LOLCAT Teh Exhibishun Opening Tomorrow Tuesday 22nd January 2013

Tikichris, 2013
#LOLCATEXHIBISHUN – A Mewving Exhibition of Cat Inspired Art

Culture Junkie, 2013
Lolcat: Teh Exhibishun

Mandy Fleetwood Blog, 2013
Lolcat: Teh Exhibishun

Design You Trust, 2013
Lolcat: Teh Exhibishun

Catster, 2013
LOLcats Are Elevated to Art at "Teh Exhibishun"

Turquoise Brands Blog, 2013
Lolcat: Teh Exhibishun

Cheezburger, 2013
Cyoot Kitteh of teh Day: Innocent Until Proven G-- Meh, Whatever... I Did It!

DBLOG, 2013
Lolcat: Teh Exhibishun

Murray Somerville Website, 2013
Butr Kitteh

Crackjack, 2013
Lolcat: Teh Exhibishun

Creative Inspiration, 2013

Charlie Farncombe Blog, 2013
Lolcat: Teh Exhibishun

FLYOTW, 2013
Katnip Kartel

Magic Rabbit Creative, 2013
Lolcat: Teh Exhibishun 

Buffalo Bill Gates

P5 Radio, 2018
Interview (53 mins in - in Swedish)

CAP&Design, 2018
Buffalo Bill Gates ställs ut

Digital Arts, 2018
Buffalo Bill Gates makes celebrity portraits like you've never seen

Green Light List


Design Sweden rebrand

CAP&Design, 2017
Design Sweden, Issue 3, 2017

The Brand Identity, 2017
Design Sweden

CAP&Design, 2016
Design Sweden, Issue 2, 2016

Creative Boom, 2016
New board, new name, new look: Design Sweden launches a new brand identity

Brand New / Under Consideration
From Sweden with Letters

Design Week, Feb 2016
Design Sweden identity, by Parasol

Siteinspire, 2016
Design Sweden website

Noori Tales: Stories from the Indus Delta

VidStar Festival

Ages of Us Exhibition (2016)

The Last Stand Book Launch & Exhibition (2014-2015)

Comic Sans for Cancer (2014)

Dave Brown Photography Exhibition, Berns (2014)

Beatbox & Sun (2013)

Form Fifty Five, 2013
Beatbox & Sun

Design Week, 2013
Beatbox & Sun

The McGuire Program, 2013
McGuire Programme Partners With Beatbox & Sun

Meddle (2013)

Alien Nation (2011)