SCHRODERS INVESTMENT 
ADVERTISING CAMPAIGN
LONDON, 2012

CONCEPT
ART DIRECTION


Whilst working at Mohawk, and together with Smoke & Mirrors, I worked on a few CGI ad campaigns for Schroders Investment. By far the biggest one was a campaign launching their new Managed Monthly High Income Fund.

Introducing the Surfer Girl
Following Mohawk's great brand work combining classical statues with modern technology, this campaign focussed on a new type of statue. Supporting the line 'Monthly income, beautiful balanced'  I created a female lead in a surfer-themed campaign. She fell under the umbrella line Trusted Heritage Advanced Thinking, but also pushed a bit of extra modernity with her female form and extreme sport.


The Surfer Girl


Surfergirl_new.jpg

Final Surfer Girl

Screen Shot 2012-06-24 at 20.29.44.png
Hair work-in-progres

Hair work-in-progres

Final Spring Suit

Final Spring Suit

Spring Suit work-in-progress

Spring Suit work-in-progress


CGI work for other campaigns


Surfer Girl No. 2

Surfer Girl No. 2

Terracotta Warriar

Terracotta Warriar

Terracotta Warriar

Terracotta Warriar

The Cyclist

The Cyclist