Whilst working at Mohawk, and together with Smoke & Mirrors, I worked on a few CGI ad campaigns for Schroders Investment. By far the biggest one was a campaign launching their new Managed Monthly High Income Fund.
Introducing the Surfer Girl
Following Mohawk's great brand work combining classical statues with modern technology, this campaign focussed on a new type of statue. Supporting the line 'Monthly income, beautiful balanced' I created a female lead in a surfer-themed campaign. She fell under the umbrella line Trusted Heritage Advanced Thinking, but also pushed a bit of extra modernity with her female form and extreme sport.
The Surfer Girl
Final Surfer Girl