SPEED COMMUNICATIONS 
REBRAND
LONDON, 2014

BRAND IDENTITY
INTERIORS
MVP WEBSITE


The rebrand came about from changes not only within the PR industry, but internally at Speed as well. Speed Communications merged with KTB PR in 2012, so a fresh look at the brand would help unite the two agencies. 

On the back of their extensive brand repositioning, the brief was to give them a fresh look that encompassed and reflected their new positioning, tone of voice and values. They wanted an identity that not only summed up their business, but one that was iconic and confident. 

Their vision is to be recognised as the most proactive, creative and commercially driven PR agency to work with, so a solid no-nonsense approach was also required.

In collaboration with Observatory, we also created a website MVP (below) which they later on developed internally.

www.speedcomms.com


We are delighted with the work Jenny Theolin has done, she interpreted the brief perfectly and created just what we were looking for – a sharp, fresh new look which reflects the new Speed positioning brilliantly. Jenny totally understood how important this was to us and invested a lot of time and energy ensuring she understood our agency inside out. It’s an exciting time for the agency and it has been great to have Jenny on that journey with us.
— KATE BOSOMWORTH Managing Director, Speed Communications

The Identity


Frosting

The kitemark

The wordmark

The wordmark

How the sectors of the company merge to form their 'S'

How the sectors of the company merge to form their 'S'

Kitemark against white

Kitemark against white

Stationery

Stationery

MVP Website

MVP Website

Website screengrabs

Website screengrabs

Postcards

Postcards

Postcards

Postcards

Vinyl

Poster

Poster

Frosting

Frosting


In the press


Logo Designer, April 8, 2014


Are you a start-up or established brand in need for a refresh or a brand new identity?Get in touch!

If you enjoyed this case study, have a look at OpenBet too – another rebrand I designed.

For more information, send me an email and I will tell you all about this event, or chat to you about yours!

/ Jenny Theolin