The rebrand came about from changes not only within the PR industry, but internally at Speed as well. Speed Communications merged with KTB PR in 2012, so a fresh look at the brand would help unite the two agencies.
On the back of their extensive brand repositioning, the brief was to give them a fresh look that encompassed and reflected their new positioning, tone of voice and values. They wanted an identity that not only summed up their business, but one that was iconic and confident.
Their vision is to be recognised as the most proactive, creative and commercially driven PR agency to work with, so a solid no-nonsense approach was also required.
In collaboration with Observatory, we also created a website MVP (below) which they later on developed internally.
In the press
Logo Designer, April 8, 2014
Are you a start-up or established brand in need for a refresh or a brand new identity?Get in touch!
If you enjoyed this case study, have a look at OpenBet too – another rebrand I designed.
For more information, send me an email and I will tell you all about this event, or chat to you about yours!
/ Jenny Theolin