Three cities. One shared ambition: get people who rarely meet thinking, playing and building together. Curiosathon is an interactive learning event designed and delivered to bring participants together through playful challenges and curiosity-driven activities that sparked collaboration, creativity and shared exploration across disciplines.

Team: Jenny Theolin + Abracademy

300 leaders left Athens believing, really believing, in their power to lead. Co-created and delivered with 16 facilitators at TE Connectivity's Global Leadership Meeting, this experience brought the Magic of Leadership to life through a full day of immersive activities, provocative conversations and collective energy.

Team: Jenny Theolin + Abracademy

A session designed to move teams forward, as individuals and as a whole. The day sparked real connection, reflection and growth through immersive activities and shared moments of play that gave people permission to show up differently.

Team: Jenny Theolin + Abracademy

Sometimes five minutes is enough to change the feeling in a room. A carefully crafted closing moment, full of insight, laughter and a sprinkle of wonder, that sent people home with something they hadn't arrived with.

Team: Jenny Theolin + Abracademy

What does magical, democratic onboarding actually feel like from the inside? Embedded in the European Parliament's onboarding experience to understand it first-hand, then co-created new possibilities through workshops, storytelling and play, designing an onboarding experience worthy of the institution it welcomes people into.

Team: Jenny Theolin + Abracademy

A full day of immersive activities, playful experiments and shared reflection that opened up new possibilities for growth and connection across a creative team. Designed to give people the space, and the permission, to see each other differently.

Team: Jenny Theolin + Abracademy

Two back-to-back workshops for Boehringer Ingelheim, focusing on the themes of creativity, innovation, and change. Combining practical tools with elements of wonder to create an engaging and reflective learning experience.

Team: Jenny Theolin + Abracademy

500 learning and development leaders gathered to explore how to design experiences that truly inspire and engage. Together we uncovered the conditions for impactful moments, sparking curiosity, igniting passion and demonstrating that the magic within L&D is not a metaphor. It is a method.

500 attendees.

Team: Jenny Theolin + Abracademy

700 innovative ideas generated in a single session. Designed and delivered for 500 managers and leaders, the workshop invited participants to transform the ordinary into the extraordinary, unlocking collective creativity at a scale that surprised even the room.

700 ideas generated across 500 leaders.

Team: Jenny Theolin + Abracademy

The rise of AI makes human skills more urgent, not less. At the Leadership Horizon Conference, we explored how leaders can hold Human Intelligence, AI and Ecological Intelligence in productive tension, giving 200 international practitioners a framework and a feeling for what that actually looks like in practice.

Team: Jenny Theolin + Abracademy

Cognitive biases are invisible forces that shape decisions without us realising it. Designed and delivered a half-day experience exploring how perception works, and what becomes possible when you learn to see your own blind spots clearly.

Team: Jenny Theolin + Abracademy

Learn from my career journey and expertise in design, facilitation, and learning as I unveil the magic of infusing your life with vibrance, playfulness, and joy. Discover the secrets for igniting your own inner spark and embracing a life brimming with energy, creativity, and limitless potential.

Team: Jenny Theolin

April Fool’s! Five free, one-hour workshop agendas designed to transform boredom into engagement. Exclusive content blending fun with functional learning, spaghetti and some not-so-visible socks. These workshops are not just sessions – they are experiences so out of the box they are beyond it.

Team: Jenny Theolin + Abracademy

Designed and led an energising kick-off experience combining panel discussions, real-life examples and audience interaction, a colourful, participatory session on career development, motivation, goal setting and learning that left people with clarity and momentum.

Team: Jenny Theolin + ICA Gruppen

100 leaders. Two days. One of the most beautiful backdrops in Sweden. Produced the AFRY Leadership Summit in Sandhamn, curating a programme of impactful keynotes, interactive activities and networking that gave participants the space to think, connect and lead more deliberately.

100 leaders across 2 days in the Stockholm Archipelago.

Team: Jenny Theolin + AFRY

Play is not the opposite of work. For 20 innovation leaders, a purposeful play workshop demonstrated how exploration, trust-building and imagination unlock the kind of collaboration that serious meetings rarely achieve, and built a shared language for taking it back into the organisation.

Team: Jenny Theolin

A 15-minute live game show that turned a conference stage into a practical demonstration of facilitation and collaboration, tackling the question every leader sits with: how do you create an environment where people feel genuinely free to contribute? The audience left with an answer and a feeling.

Team: Jenny Theolin + Balloon Volunteers

100+ participants. Multiple time zones. One shared moment. Designed and moderated the first alumni community event for AFRY's global Brave Leadership I programme, bringing together graduates, special guests and Section Manager Sara Berrado for a session on empowering leadership, imposter syndrome and the real difference between managing and leading.

100+ global participants.

Team: Jenny Theolin + Malcolm Larri

150 students left with a mindset shift and a toolkit. Shared my career journey and the art of transforming setbacks into opportunities, then facilitated a self-coaching Business of 1 workshop and crowdsourced a live facilitation resource with the students themselves. Proof that a room can be both the content and the method.

150 students.

Team: Jenny Theolin

34 change leaders trained, equipped and deployed to bring a new mindset to the rest of the organisation. Designed and led the full learning experience, a Bootcamp for the 34, facilitation support across four parallel leadership workshops, and a LEGO Challenge for 350+ leaders to set the scene. A programme built to cascade, not sit in a room.

34 change leaders trained. 350+ leaders reached.

Team: Jenny Theolin + Hyper Island

1,400 people in a concert hall, and every one of them involved. An interactive keynote on belonging at work: the state of it, the value of it and the very real cost of its absence. Closed with a Human Thunderstorm that turned 1,400 attendees into one breathing, responding room.

1,400 attendees at Oslo Concert Hall.

Team: Jenny Theolin

300 applicable ideas from 1,200 participants across two half-days. Co-facilitated an idea generation workshop at Thorengruppen's yearly conference alongside nine other facilitators, designing for scale without losing the quality of thinking that makes ideas actually usable.

300 applicable ideas. 1,200 participants.

Team: Jenny Theolin + Fantastic Studios

1,500+ leaders now have a home for inspiration, development and connection. Designed and launched AFRY's internal Leadership Greenhouse, a digital portal giving leaders across the organisation access to insights, tools and an alumni events calendar, built to grow self-leadership from the inside out.

1,500+ leaders reached.

Team: Jenny Theolin + AFRY

The past few years I have spent a lot of working time with Paulig and Foodmark’s various brands. From Group Dynamics sessions, Innovation Workshops to Sales Conferences. Particularly proud of the Foodmark NKOTB Innovation Workshop looking at the future of Sauce, as well as designing two Paulig Quanferences during the pandemic.

Team: Jenny Theolin + riderLIVE

Ran and developed AFRY Academy for a full year, managing the global Brave Leadership I programme, Leadership in Projects and Project Management in Practice courses for an international organisation. Building the infrastructure, the content and the culture of learning simultaneously.

Team: Jenny Theolin + AFRY

Launched a part-time MA in London. Then launched it in Stockholm. Three years of designing curriculum, sourcing speakers, creating live briefs with real businesses and supporting 40+ international students through 18 months of learning, building a programme that felt like the future of design education.

Programme launched in two countries. 40+ international students.

Team: Jenny Theolin + Tash Willcocks + Max Larcombe

Led and co-facilitated a four-part culture transformation programme for a diverse leadership group responsible for the next evolution of one of the world's largest fashion brands. Participants spanned Italy, Germany, Denmark, Shanghai, Hong Kong, Sweden and the UK, designed on the OKR framework to make culture change concrete, not conceptual.

Team: Jenny Theolin + Malcolm Larri

Moderated a full hybrid conference day celebrating World Usability Day, 12 Lightning Talks, one Keynote, six Workshops and a Digital Hybrid Mingle running in parallel, all held together by facilitation that made the complexity feel effortless.

Team: Jenny Theolin

Four months. Four themes. One gaming company that wanted to change how its people talk to each other. Designed and co-facilitated a feedback culture programme covering Group Dynamics, Non-Violent Communication, Facilitation and Process Design and Feedback vs Crit, giving Toca Boca a shared language and a new standard for how feedback actually works.

Team: Jenny Theolin + Jorik Elferink + Jim Ralley

Produced an international, interdisciplinary conference from scratch, twice. Arwidsson Talks brought together researchers, policymakers, architects, artists, developers and politicians to push forward thinking on inclusive, healthy and happy cities. The kind of conference that earns its existence by putting the right people in the same room.

Team: Jenny Theolin + Parasol Projects + WiklundWiklund + Ulla Kassius + Moa Möller

150+ employees. One brief: make the Christmas party actually mean something. Designed and facilitated an Innovation Mashup and Feedback session before the company dinner, turning a celebration into a genuine moment of collective thinking.

150+ participants.

Team: Jenny Theolin + Fatshark

Produced a travelling exhibition across two H&M Stockholm locations, bringing the Foundation's global impact to life for the people inside the organisation that funds it.

"Working with Studio Theolin was a very reassuring process — the engagement was present all the way towards the goal." – H&M Foundation

Team: Jenny Theolin + Observatory + Dreamquest

Led and developed the Digital Design and Strategy programme at one of Scandinavia's most respected creative schools for two and a half years — designing curriculum, sourcing industry speakers, running live briefs with real clients and supporting students through the full arc of their education.

Team: Jenny Theolin + Berghs Faculty

Stockholm. Malmö. Gothenburg. 340 attendees across three cities. A touring interactive session designed to close Episerver's Client Conference Days with a reflective workshop on trends, turning the end of a long conference day into the most engaged hour of it.

340 attendees across 3 cities.

Team: Jenny Theolin + Sophie Wesslau

48 teenagers. One question: what does 2050 look like, and what is your role in it? Designed and facilitated an Innovation Day at the Nobel Prize Museum, inviting 16 and 17 year olds to reflect on future scenarios, create personal action plans and share their hopes and fears about the future ahead of an innovation project that autumn.

48 participants at the Nobel Prize Museum.

Team: Jenny Theolin + Sophie Wesslau + Mikael Ritsfalk

A talk that refused to be just a talk. For CreativeMornings Gothenburg's Craft theme, invited the audience to co-create the presentation itself, producing a giant collage on five metres of paper in the twenty minutes before the keynote began, then photographed it into a live slide deck. A demonstration that designing by making is not a method. It is a mindset.

Team: Jenny Theolin

Renamed, rebranded and re-energised a national design organisation. As Vice Chair then Chair, led the initiative to redesign Design Sweden's identity, launch Design Sweden Sessions, create a national Map of Design Sweden and produce the 60th anniversary celebration, an evening of talks by Sweden's leading designers and creatives.

Team: Jenny Theolin + The Board

Invited to inspire Way Out West's brand partners, including Innocent, Coca Cola, Red Bull, SJ and TV4, to think about a music festival as a space for genuine learning. A session that reframed what a festival can be when brands stop activating and start designing for experience.

Team: Jenny Theolin

One of four keynote speakers at the Stockholm launch of She Says, the global network supporting women in the creative industries.

A milestone evening that brought the network to Scandinavia for the first time.

Team: Jenny Theolin

In a glass cube on top of the world, a team of leads got honest about how they work together. Designed and facilitated a team-building day using LEGO Serious Play, exploring group dynamics and what it actually takes to build an effective team, high above Stockholm.

Team: Jenny Theolin

Produced a solo exhibition for Swedish graphic designer and illustrator Kalle Mattsson, whose work sits at the intersection of graphic design and comedy. An unlikely but completely compelling combination — and proof that the best exhibitions start with a simple, sharp idea.

Team: Studio Theolin + Kalle Mattsson

Designed, built and produced an outdoor exhibition in Kungsträdgården featuring the work of Swedish-Eritrean photographer Malin Fezehai, bringing stories from the Indus Delta to the heart of Stockholm for H&M Foundation and WaterAid. August to September 2016.

Team: Jenny Theolin + Dan Bull

13 million people reached. $12,000 raised. 38 countries represented. Co-curated an award-winning global poster campaign marking Comic Sans's 20th anniversary, turning one of design's most derided typefaces into a vehicle for something that actually mattered.

13 million reach. 38 countries. $12,000 raised.

Team: Jenny Theolin + Chris Flack + Renee Quigley

A unique dining experience co-created to explore how food and live music deepen the understanding of sound, connecting timbre, texture and taste through a carefully crafted menu, composed musical movements and immersive atmospheric design. The kind of evening that makes you realise how much of eating is actually listening.

Team: Jenny Theolin + Sam Bailey + Dan Bull + Masketeers

A live performance event co-produced with Piece of Cake for the InTransit Festival of Arts in West London, bringing together food vendors, performers and storytellers to explore the connections between food, family and memory. Part street food market, part cultural programme, entirely human. Team: Jenny Theolin + Soapbox & Sons + Piece of Cake

Ten illustrators and artists. One paper bag each. One brief: create a self-portrait that reveals the personality within. Curated and produced a creative collaboration between ten artists including Lizzie Mary Cullen, Murray Somerville and Tash Willcocks, photographed by Jonathan Knowles. The private view drew 200 people. Covered by Design Week and Digital Arts. Supported by GF Smith and Generation Press.

Team: Jenny Theolin + Soapbox & Sons + Jonathan Knowles + Creative Advice Network

A group art show exploring the cultural impact of the LOLcat – bringing together designers, illustrators, photographers and writers to reinterpret the meme as something exquisitely crafted. Over £4,000 raised for Battersea Dogs and Cats Home. Covered by BBC, Wired, The Independent, Creative Review and more.

Team: Jenny Theolin + Soapbox & Sons

A month-long exhibition, art programme and music event inspired by George Mikes's 1946 book How to be an Alien. Curated and produced a group show bringing together high-profile artists, photographers, writers and musicians to explore what it feels like to arrive in London as an outsider, and the extraordinary cultural diversity that results. Covered by The Guardian.

Team: Jenny Theolin + Soapbox Events + CIA

The world's best business, design and organisational change toolboxes – curated in one place. IDEO, Microsoft, Adobe, Google Ventures, Nesta, Atlassian and more. Not just a collection. A considered argument for who is worth learning from, collaborating with, and building on.

Team: Jenny Theolin + Jorik Elferink + Kat Trigarszky

A call to action for anyone who has ever sat through a meeting that should never have happened. Dare to Facilitate challenges you to take real charge of the room – ditch the stagnant agenda, raise the stakes, and facilitate like it matters. Because it does.

Team: Jenny Theolin + 39 Contributors

Culture isn't built. It's curated – through slide decks, food rituals, dress codes, office layouts and the language nobody questions. The Museum You Carry explores how organisations accumulate culture through everyday artefacts, and what becomes possible when you start choosing deliberately.

Team: Jenny Theolin + Kat Trigarszky

Stockholm's friendliest gathering. A recurring space for creative souls who want real friendships, not a growing contact list. Good conversation, good food, good people – no agenda, no elevator pitches, no networking theatre. Just the kind of evening you actually look forward to.  

Team: Jenny Theolin + Fintan Collier

A 600+ international community improving the conditions for learning design at school, university and at work. Open to everyone working with or thinking about design education – regardless of title. The only rule: genuine interest in how design and learning can do more together.

Team: Jenny Theolin + Tash Willcox