A day of curious leadership with seven directors at Lieferando (Just Eat Takeaway) Germany, sparking the group into Abracademy's Wonder mindset through play, provocation and honest reflection. Diagnostic insight from the Extraordinary Teams Compass set the stage for the day's discoveries, and the energy in the room built towards a close full of personal commitment and shared momentum.

Team: Jenny Theolin + Abracademy

A Curiosathon woven into Brodies LLP's Learning at Work Week, exploring the four dimensions of curiosity at work through play, reflection and honest connection. Participants uncovered their individual Curiosity Superpowers and left with specific, personal commitments (following the spark, staying one minute longer, breathing first, asking someone new) to carry back into everyday work.

Team: Jenny Theolin + Abracademy

Jenny facilitated two structured roundtable discussions at IVA's Entrepreneurship Summit 2026, as part of a ten-person facilitation team. Each table of ten explored questions at the intersection of entrepreneurship and systemic change: talent and risk culture, scaling, ownership and exit, and the role of the state in shaping market conditions.

Team: Jenny Theolin
Photo: Erik Cronberg

A playful learning experience taken to Just Eat Takeaway across three cities: London, Amsterdam and Berlin. Blending magic, psychology and play, each session helped participants discover and practise curiosity in ways that stuck, with the group co-creating rituals to carry back into daily work. Across the three sessions, curiosity levels rose significantly and the experience was rated outstanding by the vast majority of participants.

Team: Jenny Theolin + Abracademy

300 leaders left Athens believing, really believing, in their power to lead. Co-created and delivered with 16 facilitators at TE Connectivity's Global Leadership Meeting, this experience brought the Magic of Leadership to life through a full day of immersive activities, provocative conversations and collective energy.

Team: Jenny Theolin + Abracademy

A session designed to move teams forward, as individuals and as a whole. The day sparked real connection, reflection and growth through immersive activities and shared moments of play that gave people permission to show up differently.

Team: Jenny Theolin + Abracademy

What does magical, democratic onboarding actually feel like from the inside? Embedded in the European Parliament's onboarding experience to understand it first-hand, then co-created new possibilities through workshops, storytelling and play, designing an onboarding experience worthy of the institution it welcomes people into.

Team: Jenny Theolin + Abracademy

A full day of immersive activities, playful experiments and shared reflection that opened up new possibilities for growth and connection across a creative team. Designed to give people the space, and the permission, to see each other differently.

Team: Jenny Theolin + Abracademy

Two back-to-back workshops for Boehringer Ingelheim, focusing on the themes of creativity, innovation, and change. Combining practical tools with elements of wonder to create an engaging and reflective learning experience.

Team: Jenny Theolin + Abracademy

Cognitive biases are invisible forces that shape decisions without us realising it. Designed and delivered a half-day experience exploring how perception works, and what becomes possible when you learn to see your own blind spots clearly.

Team: Jenny Theolin + Abracademy

April Fool’s! Five free, one-hour workshop agendas designed to transform boredom into engagement. Exclusive content blending fun with functional learning, spaghetti and some not-so-visible socks. These workshops are not just sessions – they are experiences so out of the box they are beyond it.

Team: Jenny Theolin + Abracademy

Designed and led an energising kick-off experience combining panel discussions, real-life examples and audience interaction, a colourful, participatory session on career development, motivation, goal setting and learning that left people with clarity and momentum.

Team: Jenny Theolin + ICA Gruppen

100 leaders. Two days. One of the most beautiful backdrops in Sweden. Produced the AFRY Leadership Summit in Sandhamn, curating a programme of impactful keynotes, interactive activities and networking that gave participants the space to think, connect and lead more deliberately.

100 leaders across 2 days in the Stockholm Archipelago.

Team: Jenny Theolin + AFRY

Play is not the opposite of work. For 20 innovation leaders, a purposeful play workshop demonstrated how exploration, trust-building and imagination unlock the kind of collaboration that serious meetings rarely achieve, and built a shared language for taking it back into the organisation.

Team: Jenny Theolin

100+ participants. Multiple time zones. One shared moment. Designed and moderated the first alumni community event for AFRY's global Brave Leadership I programme, bringing together graduates, special guests and Section Manager Sara Berrado for a session on empowering leadership, imposter syndrome and the real difference between managing and leading.

100+ global participants.

Team: Jenny Theolin + Malcolm Larri

34 change leaders trained, equipped and deployed to bring a new mindset to the rest of the organisation. Designed and led the full learning experience, a Bootcamp for the 34, facilitation support across four parallel leadership workshops, and a LEGO Challenge for 350+ leaders to set the scene. A programme built to cascade, not sit in a room.

34 change leaders trained. 350+ leaders reached.

Team: Jenny Theolin + Hyper Island

300 applicable ideas from 1,200 participants across two half-days. Co-facilitated an idea generation workshop at Thorengruppen's yearly conference alongside nine other facilitators, designing for scale without losing the quality of thinking that makes ideas actually usable.

300 applicable ideas. 1,200 participants.

Team: Jenny Theolin + Fantastic Studios

1,500+ leaders now have a home for inspiration, development and connection. Designed and launched AFRY's internal Leadership Greenhouse, a digital portal giving leaders across the organisation access to insights, tools and an alumni events calendar, built to grow self-leadership from the inside out.

1,500+ leaders reached.

Team: Jenny Theolin + AFRY

The past few years I have spent a lot of working time with Paulig and Foodmark’s various brands. From Group Dynamics sessions, Innovation Workshops to Sales Conferences. Particularly proud of the Foodmark NKOTB Innovation Workshop looking at the future of Sauce, as well as designing two Paulig Quanferences during the pandemic.

Team: Jenny Theolin + riderLIVE

Ran and developed AFRY Academy for a full year, managing the global Brave Leadership I programme, Leadership in Projects and Project Management in Practice courses for an international organisation. Building the infrastructure, the content and the culture of learning simultaneously.

Team: Jenny Theolin + AFRY

Launched a part-time MA in London. Then launched it in Stockholm. Three years of designing curriculum, sourcing speakers, creating live briefs with real businesses and supporting 40+ international students through 18 months of learning, building a programme that felt like the future of design education.

Programme launched in two countries. 40+ international students.

Team: Jenny Theolin + Tash Willcocks + Max Larcombe

Led and co-facilitated a four-part culture transformation programme for a diverse leadership group responsible for the next evolution of one of the world's largest fashion brands. Participants spanned Italy, Germany, Denmark, Shanghai, Hong Kong, Sweden and the UK, designed on the OKR framework to make culture change concrete, not conceptual.

Team: Jenny Theolin + Malcolm Larri

Four months. Four themes. One gaming company that wanted to change how its people talk to each other. Designed and co-facilitated a feedback culture programme covering Group Dynamics, Non-Violent Communication, Facilitation and Process Design and Feedback vs Crit, giving Toca Boca a shared language and a new standard for how feedback actually works.

Team: Jenny Theolin + Jorik Elferink + Jim Ralley

150+ employees. One brief: make the Christmas party actually mean something. Designed and facilitated an Innovation Mashup and Feedback session before the company dinner, turning a celebration into a genuine moment of collective thinking.

150+ participants.

Team: Jenny Theolin + Fatshark

Produced a travelling exhibition across two H&M Stockholm locations, bringing the Foundation's global impact to life for the people inside the organisation that funds it.

"Working with Studio Theolin was a very reassuring process — the engagement was present all the way towards the goal." – H&M Foundation

Team: Jenny Theolin + Observatory + Dreamquest

Stockholm. Malmö. Gothenburg. 340 attendees across three cities. A touring interactive session designed to close Episerver's Client Conference Days with a reflective workshop on trends, turning the end of a long conference day into the most engaged hour of it.

340 attendees across 3 cities.

Team: Jenny Theolin + Sophie Wesslau

48 teenagers. One question: what does 2050 look like, and what is your role in it? Designed and facilitated an Innovation Day at the Nobel Prize Museum, inviting 16 and 17 year olds to reflect on future scenarios, create personal action plans and share their hopes and fears about the future ahead of an innovation project that autumn.

48 participants at the Nobel Prize Museum.

Team: Jenny Theolin + Sophie Wesslau + Mikael Ritsfalk

Renamed, rebranded and re-energised a national design organisation. As Vice Chair then Chair, led the initiative to redesign Design Sweden's identity, launch Design Sweden Sessions, create a national Map of Design Sweden and produce the 60th anniversary celebration, an evening of talks by Sweden's leading designers and creatives.

Team: Jenny Theolin + The Board

Invited to inspire Way Out West's brand partners, including Innocent, Coca Cola, Red Bull, SJ and TV4, to think about a music festival as a space for genuine learning. A session that reframed what a festival can be when brands stop activating and start designing for experience.

Team: Jenny Theolin

In a glass cube on top of the world, a team of leads got honest about how they work together. Designed and facilitated a team-building day using LEGO Serious Play, exploring group dynamics and what it actually takes to build an effective team, high above Stockholm.

Team: Jenny Theolin